Lunettes L’Amy adds an urban edge to its Modern collection with its new Totem line. The flat titanium fronts lend a sophisticated “city” look and provide lightweight comfort, while the wide, cut-out acetate temples add flair. The men’s and women’s styles each come in three eye shapes: two fully rimmed and one semi-rimless. Frames are offered in unusual color combinations such as plum/pistachio, burgundy/yellow and chocolate/orange in addition to more traditional colors—light blue and titanium/black.
PHILOSOPHY: “With its wide acetate temples and its structured titanium front, Totem personifies urban design,” says L’Amy brand manager Nicolas Begin. “This line reflects the philosophy of the L’Amy Modern Collection, offering easy-to-wear frames with strong designs.”
MARKETING: Merchandising materials include a window display, double-sided poster and men’s and women’s countercards. Each frame comes with a black hard case.
PRICE POINT: $$$. For additional information, contact L’Amy, (800) USA-LAMY web site: www.lamygroup.com
The 2005 debut of L’Amy’s Modern line began a transformation of the L’Amy brand, placing a new emphasis on design and technology.