Upfront

Sep
2006

Like Music to Your Eyes

Initium Eyewear was founded with a mantra: “eyewear by musicians, for musicians.” Not only is Initium sunwear designed by musicians and worn by rock stars, but it also comes with its own soundtrack. Guided by their founding philosophy, Initium is distributing the Initium Elect compilation mix CD with each frame from the Platinum Collection purchased at retail price. The rock mix features new bands to acquaint the Initium customer with rising talent, as well as more well-established acts that are revered by Initium staffers. The latest Initium Elect is the third volume of the rock compilations, including music by Alkaline Trio, Reggie and the Full Effect and The Streets. The eyewear brand is inextricably enmeshed with rock star appeal. “Initium Eyewear is designed for the individual who loves music and the fashion stimulated by the music-inspired lifestyle,” says Darin Dennee, Initium founder, president and designer. “In a way, eyewear has allowed me to give back to artists that have influenced my life with their creativity and music.” To view the Platinum Collection or for more information about Initium, visit www.initiumeyewear.com.

—Melissa Arkin


 

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