Whats New

Jan
2008

Allison: Moschino

HEART FELT

Allison introduces Moschino Eyewear. Targeted to curious, elegant women with a strong personality, the new line contains 24 ophthalmic frames and 24 sunglasses in plastic and metal (a few styles are unisex). The collection is characterized by such Moschino graphic icons as the heart, featured predominantly throughout the collection, sometimes embellished with Swarovski crystals. Other Moschino motifs include peace symbols, question marks and studs. Colors range from bronze, gold, palladium, ruthenium, brown, black and ivory to the signature reds, blues and leopard prints.

 

Photographed by Annie Gallagher/Black box studio


PHILOSOPHY: “The entrance of Moschino into the Allison portfolio helps us to reach a broader target market. Based on the originality of Moschino design and the focused attention of Allison, we expect to have a long-lasting and successful partnership,” says Silvio Vecellio Reane, Allison president. Rosella Jardini, Moschino creative director, adds: “We found in Allison the ideal partner, one who operates with extreme attention and dedication toward its products—essential elements that have distinguished our work through the years.”

MARKETING: Two displays and two double-sided countercards are available. Two hard cases (one for ophthalmics and one for sun) and a soft case are offered. Each style comes packaged in a box.

PRICE POINT: $$$ to $$$$. For additional information, contact Allison,(877) 255-5757; web site: www.allison.it

 InSight
Founded in 1983 by the late Italian fashion designer Franco Moschino, the Moschino brand has always been known for innovative and unusual designs, including such early creations as a quilted black denim miniskirt with plastic fried eggs accenting the hem line and tops made out of safety pins. Moschino’s current creative director Rosella Jardini has successfully incorporated Moschino’s humor and style into designs relevant for today.

 

|