Whats New

Jan
2008

Rem: Converse Carbon Hybrid Sunglasses

INFUSED WITH ACTION

Following its innovative lead in footwear, Converse has now taken on the sunglass sport lifestyle category with the Carbon Hybrid sunglass collection, available from Rem Eyewear. The new line features sunglasses made of a proprietary combination of carbon graphite and TR-90 nylon that provides both strength and flexibility, yet is extremely lightweight. The premier collection is comprised of eight sunglasses, each fitted with polarized lenses. In addition to a fusion of materials, the frames also reflect a blending of fashion and sports lifestyle sensibilities with classic wraps, fashion-forward modern aviators and bold rectangles in such statement-making colors as pearl white and Ferrari red. Many styles feature a built-in sun visor designed to prevent harmful rays, reduce glare and block wind. Two of the frames are metal, but like the plastics have polarized lenses, rubber temple tips and a built-in visor. All styles are Rxable and frames are equipped with “stop” hinges that areoptical quality and have a “swing stop” designed to prevent temples from hitting the lenses.

 

Photographed by Annie Gallagher/Black box studio


PHILOSOPHY: “Combining all the attributes of lightweight carbon graphite with sun protection design and polarized lenses, these sunglasses are perfect for watching a match or a band... or playing in one. Plus, the distinct fashion attitude of their designs connects Converse sunglasses with the essence of this cool 100-year-old brand,”says Rem president and CEO, Mike Hundert.

MARKETING: “Merchandising materials include a 12-place display, poster, countercard and logo plaque. All styles come with a signature collapsible case that folds flat when not in use.

PRICE POINT: $$. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com

 InSight
The innovation of injected carbon graphite and TR-90 nylon combined with polarized lenses and the bonding of co-injected rubber, “vulcanization,” enhances the sunglasses’ performance, forming the DNA that connects them with Converse footwear and the Converse Rubber Company.

 

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