|Philosophy: “ecko unltd. Kids Eyewear is built around the vibrant and versatile design of ecko unltd. Kids Apparel
and achieves a complete and true look for the brand,” says Christine Volker, Viva brand manager. MARKETING: A two-piece, art-influenced kit, standing red rhino statue and gray mini rhino stress ball packaged in a decorated box that also serves as a coloring book is available with a 12-piece frame
|purchase. Included in the kit is a special raffle promotion for an all-expense-paid trip to see the Macy's Thanksgiving Day Parade.
Each frame comes with a hard red plastic case and pair of red rhino shoelaces. PRICE POINT: $$. For additional information, contact Viva International Group, (800) 345-VIVA; web site: www.vivagroup.com