Eyewear and Trends: New Frame Products


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Viva: Ecko Kids

The rhino is here... for the kids

Viva International Group adds a kids’ collection to its ecko unltd. eyewear line. Many details from this branded children’s apparel assortment, such as stripes and vibrant colorations, have been replicated in the fun, young, energetic eyewear targeted to children ages six though 12. Included are eight unisex optical styles; five full rim metals and three combination styles, equipped with spring hinges and available in bold and playful colors.

Philosophy: “ecko unltd. Kids Eyewear is built around the vibrant and versatile design of ecko unltd. Kids Apparel
and achieves a complete and true look for the brand,” says Christine Volker, Viva brand manager. MARKETING: A two-piece, art-influenced kit, standing red rhino statue and gray mini rhino stress ball packaged in a decorated box that also serves as a coloring book is available with a 12-piece frame
purchase. Included in the kit is a special raffle promotion for an all-expense-paid trip to see the Macy's Thanksgiving Day Parade.

Each frame comes with a hard red plastic case and pair of red rhino shoelaces. PRICE POINT: $$. For additional information, contact Viva International Group, (800) 345-VIVA; web site: www.vivagroup.com





:: TIP
The increased number of eyewear options including branded names available for kids today has really made frame wearing much more desirable for kids and their parents.