You may know him as the quirky home furnishings designer who infuses his mid-century modern home furnishings with splashes of pop art inspired iconography, vibrant prints and lively colors. And now you should get to know him as a modern eyewear designer who is not afraid of a little zaniness. Rem Eyewear launches its Jonathan Adler women’s collection, consisting of sunglasses, readers and optical frames distributed globally. Frame styles take details from furniture design such as campaign hardware and apply them to eyewear. Circular temple tips are branded “JA,” and custom acetate has been developed specifically for the brand. “I’m obsessed with eyewear. It fits my world perfectly,” says Adler. “Eyewear is glamour. Eyewear is style. Glasses can make or break a guy or girl, so I’m excited to be playing in this world.” 20/20 can’t agree more.

—Patrisha Holly Zabryck

PHILOSOPHY: “Jonathan Adler is a fearless pacesetter of modern design, recreating the past and bringing us into the future in imaginative ways,” says Mike Hundert, CEO of Rem Eyewear. “He is smart, irreverent and fun—personality traits that percolate into the creativity of Jonathan Adler Eyewear.”

MARKETING: Merchandising materials include a six-place display, acrylic logo plaque, poster, window decal and a Jonathan Adler-designed custom nose display.

PRICE POINT: $$

CONTACT: For additional information, contact Rem Eyewear, (800) 423-3023;
website: remeyewear.com

INSIGHT
It all started with a quirky collection of ceramic pieces that debuted at Barneys New York in 1993. Just five years later, Jonathan Adler expanded his design know-how into home furnishings and opened his first boutique in NYC. Today the energetic designer presides over a global business with 26 stores, an e-commerce site and a full-scale lifestyle product range that includes handbags, scarves, wallets, men’s neckwear and socks for men, women, and children.