Whats Next

Feb
2005

What's Next

Sàfilo: Liz Claiborne Sunwear Collection

Embodying American style and quality
Sàfilo USA presents its first Liz Claiborne Sunwear collection. Manufactured exclusively for the 30 market, the sunglasses are geared toward stylish women 30+ who are interested in high-quality design and value. Consisting of six hand-finished styles—one metal, four plastic and one metal/plastic combination—the line is highlighted by modern technology and feminine design details that capture the essence and allure of the Liz Claiborne brand. Shapes are variations on soft and modified oval and rectangular silhouettes accented with jewel-embedded temples, etched decorative hardware and Swarovski crystal logos. Colors focus on soft pastel hues in two-tone iridescent shades and rich earth tones. All of the lenses are polycarbonate with a tapered, curved design that eliminates prismatic deviation and distortion. Four styles have polarized lenses.    
PHILOSOPHY: We are very excited to bring an important brand like Liz Claiborne that generates such tremendous name recognition and consumer trust in the U.S. market to our 30 customers. These new sunwear styles embody the all-American fashion and quality for which Liz Claiborne is renowned. And with the increased interest in polarized lenses, this collection is a win-win for all,” says Sàfilo USA senior vice president of sales Dick Russo. MARKETING: Each sunglass comes with a black- and cream-colored, logoed, soft fabric pouch. PRICE POINT: $$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

Sàfilo: Liz Claiborne Sunwear Collection

Embodying American style and quality
Sàfilo USA presents its first Liz Claiborne Sunwear collection. Manufactured exclusively for the 30 market, the sunglasses are geared toward stylish women 30+ who are interested in high-quality design and value. Consisting of six hand-finished styles—one metal, four plastic and one metal/plastic combination—the line is highlighted by modern technology and feminine design details that capture the essence and allure of the Liz Claiborne brand. Shapes are variations on soft and modified oval and rectangular silhouettes accented with jewel-embedded temples, etched decorative hardware and Swarovski crystal logos. Colors focus on soft pastel hues in two-tone iridescent shades and rich earth tones. All of the lenses are polycarbonate with a tapered, curved design that eliminates prismatic deviation and distortion. Four styles have polarized lenses.    
PHILOSOPHY: We are very excited to bring an important brand like Liz Claiborne that generates such tremendous name recognition and consumer trust in the U.S. market to our 30 customers. These new sunwear styles embody the all-American fashion and quality for which Liz Claiborne is renowned. And with the increased interest in polarized lenses, this collection is a win-win for all,” says Sàfilo USA senior vice president of sales Dick Russo. MARKETING: Each sunglass comes with a black- and cream-colored, logoed, soft fabric pouch. PRICE POINT: $$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com


 

|