|Retro flair meets feminine whimsy|
Tura launches the Lulu Guinness Eyewear collection designed for women between the ages of 25 and 85 who appreciate eyewear as a fashion accessory. Included are 20 ophthalmic frames and 15 sunglasses in plastic, metal and plastic/metal combinations, ranging from full rimmed to semi-rimless and drill-mount styles. The sunglasses are adorned with crystals, pearls and metal studs. Sunlenses are CR-39. Select styles are available with polarized lenses. Both collections incorporate the Lulu Guinness signature colors of lilac and white and are marked by such features as dual coloring, special matte and shiny finishes, spring hinges and custom-made temple tips.
PHILOSOPHY: “The new Lulu Guinness Eyewear line is inspired by the glamorous and stylishly retro Lulu Guinness herself. This collection brings to the industry a timeless look of the past with a flair for contemporary designs,” says Marc Frank, Tura brand manager, Lulu Guinness.
MARKETING: Merchandising materials include a 12-place spinner handbag-style display, Lady Lulu figurine based on a life-size figurine currently featured in the Lulu Guinness boutiques, countercards, mirror with wrought iron scrolls, logo identifier and banner. With an additional purchase beyond the 12-piece buy in, accounts are offered a Lulu Guinness handbag. Each style comes with a case with the Lulu Guinness insignia mirror and cleaning cloth.
PRICE POINT: $$$ to $$$$; $$$ to $$$$$ (specially designed sunglasses with pearls and crystals. For additional information, contact Tura, (800) 242-8872; web site: www.tura.com