Eyewear and Trends: New Frame Products


What's Next

Sàfilo: Scandium 

Exotic metal turned innovative frame material
Sàfilo USA introduces scandium, an exotic metal commonly used in aerospace applications, electronics and high-tech sporting equipment, to the optical market. Scandium exhibits tremendous grain reinforcement and strength, is 40 percent lighter than titanium and has a smooth, sleek feel, pleasing to the touch. The scandium frames, all in the Sàfilo Design collection, include four masculine and two feminine styles. Four of the frames are semi-rimless and two are full-rimmed rectangles. Targeted to consumers who appreciate technological advancement paired with bold, modern styling, the designs are available in rich, multi-tonal colors such as blue, bronze, burgundy, dark green and lilac.
PHILOSOPHY:  “As an innovative technology leader in the eyewear industry, we are extremely excited to be the first to the marketplace with this new material,” says David Duralde, Sàfilo director of product development. “Scandium will take Sàfilo to the next era of high-quality and technologically advanced eyewear.” MARKETING: Merchandising materials include a six-place display, posters, countercard with a consumer brochure insert, window clings and product catalog. PRICE POINT: $$$. For more information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

Elite Eyewear: SmartFlip Zyls

Zyl style
Elite Eyewear adds two zyls with metal temples to its SmartFlip Convertibles line. The SmartFlip 420 is an elongated rectangle in a 50mm eye size and is available in black walnut, burnt toffee and crimson blue. Offered in bronze walnut, midnight patriot and purple plum, Model 421 is a pillowed rectangle in a 47mm eye size. The styles come with two magnetic sun clips, SmartFlip and Elite’s signature SmartClip, both featuring Polaroid brand sunlenses. The SmartFlip is amber tinted and anti-reflective back-coated and easily flips up and down to enhance vision. The SmartClip has gray lenses. Polaroid lenses are hard coated for scratch resistance and provide maximum UV400 protection. 
PHILOSOPHY:  “Our partnership with Polaroid is extremely exciting to us because it allows us to exclusively offer to our customers innovative, quality magnetic eyewear with sun clip lenses from the recognized industry leader and inventor of polarized sunglasses,” says Elite executive vice president of product development Chris Madden. “Now we can offer our customers fashion, function and high-definition optics all in one.” MARKETING: Merchandising materials include a threefold brochure and 24-place rotating display that holds the extra sun clip while the flip clip is flipped up on the displayed frame. Frames come with a cleaning cloth and case designed to house the frame and both clips and features a removable clip pouch that can be affixed to a car. PRICE POINT: (Frame with two clips) $$$$. For additional information, contact Elite Eyewear, (800) 935-4833; web site: www.eliteeyewear.com

Kio Yamato Optics: Kio Yamato

High tech and high comfort
Kio Yamato adds three styles to its Kio Yamato line. Aimed at the fashion-forward consumer, the collection, which is marked by its clean lines, comfort, style and streamlined nature, features titanium and zyl frames. Materials are beveled and contoured to produce an angled three-dimensional effect. Frames are offered in an array of colors.  
PHILOSOPHY:  “The collection embodies clean, pure profiles with innovative designs to achieve eyewear with a strong sense of fashion,” says Michael Lee, Kio Yamato vice president. MARKETING: Merchandising materials include a frosted block on an ebony stand, poster and tri-fold picture stage with trapezoid platform. Each frame comes with a hard case and lens cloth. PRICE POINT: $$$$-$$$$$. For additional information, contact Kio Yamato, (800) 700-3079; web site: www.kioyamoto.com

Looking Good Eyewear: 2C Collection

Frames 4 U
Looking Good Eyewear, a new Pittsburgh, Pa.-based company, launches the 2C collection. Targeted to teenagers on up, the line is designed for the young and young at heart, the company says. Included are 14 styles, each in three colors. The frame fronts are made of stainless steel or zyl and the temples are stainless steel, zyl, TR-90 or aluminum. Shapes are trendy variations on rectangles, bowties and cat eyes. Some styles are semi-rimless. Colors range from gunmetal, black and tortoise to vibrant shades of blue and red, and marbleized treatments.   
PHILOSOPHY:  “From the start, the concept of 2C was to design a frame collection that is fun and fashionable, colorful and trendy, yet very affordable,” says Looking Good president David Kotovsky. “This theme is evident in everything from the trademarked logo to the frames to the 360-degree patented design Logic case.” MARKETING: Merchandising materials include a wood display box with a mirror in the top. Each frame comes with a case. PRICE POINT: $$. For additional information, contact Looking Good Eyewear (866) 752-EYES