|Fresh, fun urban eyewear|
Metzler International (USA) introduces 40 Degrees North, a 35-piece metal (some are stainless steel) and zyl frame collection inspired by fast-paced city living. Aimed at urban men, women and children, the collection consists of trendy variations on almonds, cat eyes, bowties, ovals, rectangles and other geometric designs, including an egg shape. Several of the frames are semi-rimless. Colors range from metal tones to shades of blue, black, brown, green, lilac and red and combinations of black and crystal with antique, matte and shiny finishes. Most frames are equipped with spring hinges and adjustable nosepads.
PHILOSOPHY: “The 40 Degrees North collection combines cutting-edge design, vibrant new color techniques and a very affordable price tag,” says John Castagnetti, Metzler’s director of new product development. “The collection is the perfect synergy for the young urbanite.”
MARKETING: A full line of promotional items is available.
PRICE POINTS: $-$$. For additional information, contact Metzler International USA, (866) METZLER, web site: www.metzlerusa.com