Whats New

Apr
2014

OGI EYEWEAR: Innotec

TECH MEETS INNOVATION

Ogi introduces Innotec Eyewear. Beginning as a small collection within the Ogi Eyewear brand, this innovative line has become increasingly popular throughout the optical industry with its standout hand-colored patterns, lightweight feel and durable materials. Formerly known as the Evo-Tec Collection, Innotec has been given a new moniker as it has evolved into its own brand. The name Innotec speaks to the philosophy that innovative design paired with technological advances in eyewear result in spectacular modern style. Each frame is handcrafted with a revolutionary combination of mixed materials including ultem, TR90 and surgical plastic, and can be customized to any face with adjustable nosepads. The matte texture adds a modern finish that accentuates the organic pattern.


PHILOSOPHY:
“Innotec is the result of a collaboration between our chief designer David Spencer and our new industrial designer Michael Rosen. They’ve combined their talents to create this innovative, technologically and architecturally advanced eyewear collection. Taking material that has been historically used in injection-molded products, they have created triple-laminate sheet material made of TR90, added vibrant colors with hand-painted patterns and manufactured them with the same process used with acetate frames. In their efforts to continue to push quality and design, they have also created a minimalist metal collection using Wagner surgical stainless steel from Germany,” says Joe Tallier, Ogi vice president of global sales.

MARKETING:
Merchandising materials include countercards, banners and logo blocks. Each frame comes in a black case with a microfiber cleaning cloth.

PRICE POINT: $$$$

CONTACT: For additional information, contact Ogi Eyewear, (888) 560-1060;
website: ogieyewear.com

INSIGHT
From small beginnings in 1997 to a globally recognized brand today, Ogi Eyewear has experienced rapid growth and has refined its vision while remaining true to its original philosophy. Innovation, originality, quality and value are the pillars that make up the foundation of Ogi Eyewear and are embodied into each eyeglass frame and every collection.

 

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