Upfront: L&T Marketing

Nov
2007

Lens Marketing

Edited by Andrew Karp

Polycore Optical Unveils New Branding Strategy

Polycore Optical USA is repositioning itself as a company that’s easy to do business with. Toward that end, it has developed a fresh look to its branding that reflects the new approach. The lens maker has created a new tag line, “Simplifying the Business of Sight,”
that conveys the message, as well as newly designed graphics for its marketing materials.

“As a globally integrated lens manufacturing company with its headquarters in Singapore, Polycore understands that they can only be successful if their customers and users are successful. By filling
an industry need for simplifying the way business is conducted, we strive to offer greater flexibility, straightforward solutions, and
products that offer truly better benefits to partners and users,” says Ann Shanley, marketing manager. “Simplifying the Business of Sight” also means providing greater accessibility so eyecare professionals can focus their energy on what truly matters—growing their businesses,” she adds. This is the philosophy that drives Polycore, represented in an all-new business logo that symbolizes our new, fresh energy: friendly, personalized, and simple.”

Shanley says Polycore plans to introduce many new programs and initiatives to aid its partners and eyecare professionals.

VSP Labs Names First “Tic. Tac. Go!” Winners
Leonard Ma, OD of Burlingame, Calif. and Kristie Trang, OD of Roseville, Calif. have been awarded the first of ten grand prize winners in the five-month-long “Tic. Tac. Go!” promotion VSP Labs is co-sponsoring with Varilux and Transitions Optical.

Drs. Ma and Trang each receive a Marriott vacation gift cardvalued at $2,500, along with a $1,000 Visa gift card. Sixty other offices throughout 11 states were also winners of a variety of luxury travel items.

The Tic. Tac. Go! promotion began July 1. VSP is holding prize drawings on the 15th of each month; the final drawing will be held in December.

To receive a game sticker, while supplies last, send a SASE to
Tic Tac Go! Promotion
USA Fulfillment,
P.O. Box 5249
Chestertown, MD 21690.

Limit one request per account location, per day. The promotion is subject to official rules, available at www.vsplab.com or by mail request.

Specialty Changes Name, Launches New Programs
Specialty Optical Services (SOS), a company involved in the research, development and testing of new technologies for the optical industry, is changing its name to e.magine.

The Tulsa, Okla.-based company has developed products such as the e.lens remote tracing system and the e.lens drill. Under its new name, it is implementing a series of changes including strategic
personnel moves, equipment upgrades and process improvements aimed at enhancing its ability to partner with eyecare professionals to create practice growth.

This month, e.magine optical is launching two new programs. These include Team Rewards, a new program designed to help
eyecare professionals market their practices more effectively and Job File, which provides ECPs with online access to their archived invoices and statements.
“In today’s competitive marketplace, eyecare professionals need more from their laboratory than just lenses,” says Tom Yancy,
president of e.magine optical.

 

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