Whats New

Nov
2007

Colors in Optics: Colors in Optics Collection

RETRO REDUX

A pioneering force in the eyewear industry, Sanford Hutton, founder of Colors in Optics, brought color to eyeglass frames in the 1970s. His initial collection consisted of eight silhouettes in 12 colors each. Diane Keaton selected several of the original styles to wear in the classic Woody Allen film “Annie Hall.” Today, the company has brought back the original vintage collection, Colors in Optics by Sanford Hutton. Targeted to men and women, the new line consists of 13 ophthalmic frames and seven sunglasses. The styles are all made of acetate and consist of retro-inspired variations on rounds, preppie designs and softened rectangles in such hues as cherry, green and tortoise. Frames are accented with nail heads.



PHILOSOPHY: ”It’s an honor to re-launch this namesake brand. Everything is totally true to the original line,” says Colors in Optics vice president Rhona Hutton.

MARKETING: Countercards and original logo plaques from the initial launch 30 years ago are available to support the collection. Each style comes with a deep orange/red case.

PRICE POINT:
$$$. For additional information, contact Colors in Optics, (866) 465-COLOR.

InSight
Diane Keaton, Woody Allen’s heroine in the neurotic 1977 movie “Annie Hall,” was very much unlike other leading ladies of the period in one all-important area. She dressed like a man—men’s oversized shirts, ties, fedoras, blazers, baggy pants and vests accessorized with that traditional masculine eyewear style—a preppie design in tortoise-colored zyl.

 

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