|Light and easy |
Responding to consumer demand for cleaner, more modern styling, Gold & Wood adds the G Eyewear collection. Distributed in the U.S. and Caribbean by EBX Optik, the new line consists of six rimless designs in variations on bowtie, butterfly, oval and rectangular shapes. The frames feature a metal bridge and metal temples overlaid with exotic woods for a light, fluid look. Each style comes in four colors. The wood colors—beige, chocolate, medium brown and ebony—are selected to harmonize with the metallic parts—available in brown matte, burgundy matte, matte gold and matte silver. Lenses are offered with solid and gradient tints and mirror coatings.
PHILOSOPHY: “Our goal with the G line was to create a Gold & Wood frame that is a little more accessible to a wider range of consumers and also gives our traditional Gold & Wood customers the option of having a more understated look when desired,” says Edward Beiner, EBX president and chief visionary officer. “The G look, which is cleaner, lighter and more modern, is offered at a slightly lower price point. But it’s still a Gold & Wood product.”
MARKETING: Each style comes with a hard case and cleaning cloth.
PRICE POINT: $$$$$. For additional information, contact EBX, (800) 697-7397; web site: www.gold-and-wood.com.