Paradise Found — To celebrate its 35th anniversary, Three Rivers Optical lab in Pittsburgh has planned a year-long promotion culminating in a gala event at the Atlantis resort on Paradise Island in the Bahamas. The programs “Your Tropical Dream Come True,” rewards eyecare professionals for growing their business with premium lens products. It is open to new and existing customers of Three Rivers.
Customers who earn 6,000 Trip Reward Dollars will receive two tickets for a four day vacation, including travel and accommodation, at the Atlantis resort in January 2005. Trip Reward Dollars will be awarded based on purchases made from January 1 through December 31, 2004. Call (800) 756-2020 for details.
Sites to Behold — SOLA Sunlens has given its web site a new look: soft background tints with contrasting flashing section headings, enforced by essential design and lively graphic display. The site, www.solasunlens.com provides a one-stop source of information about sunlenses and SOLA Sunlens services. It is easier to navigate, access and use, according to SOLA.
The AR Council’s new site is designed to make AR lens research easier for both consumers and eyecare professionals, according to the council. The site’s web address, www.arcouncil.org., remains the same.
It’s Academic — Indo Lens US recently held its first Indo University training session near its San Dimas, Calif. headquarters. The two-day training session, designed for wholesale lab salespeople, focused on the company’s Superfin lens material. Sessions were offered in marketing, technical aspects of the product, sales positioning and economic value-added, according to the company. A second Indo University session is planned for later this summer. Call (888) 440-INDO (4636) for information.
A Rewarding Experience — Vision-Ease Lens has launched SunRx Ultimate Rewards, a program that builds on its previous Outlook’ and SunRx programs by offering free cash and prizes for supporting SunRx lenses. ECPs earn $25 cash and 10 reward points for every five pair of SunRx polycarbonate lenses they dispense. Dispensing opticians must complete and returns an Ultimate Rewards card, which can be obtained through their local lab, Vision-Ease rep or by contacting Vision-Ease. Rewards points may be combined with previously earned SunRx and Outlook reward points to earn high-end branded merchandise. SunRx Ultimate Rewards is effective through December 31, 2004.
Vision-Ease also offers training and marketing materials to ECPs and labs including a CD-ROM containing printable marketing materials that are customizable for each practice.
Stepping up to the tee for Children’s Healthy Vision — More than 200 golfers took to the links in support of children’s healthy vision initiatives during the New York Children’s Vision Coalition’s 2004 Golf Classic held May 10 at Cold Spring Country Club in Long Island, N.Y. The event, sponsored by Transitions Optical, Avis and Essilor of America, raised more than $210,000 for the charity, a record amount. The New York Children’s Vision Coalition’s mission is to assure comprehensive eyecare for all of New York’s children.