Whats New

Aug
2013

MARCHON: Lacoste Tween Collection

PACKED WITH JOIE DE VIVRE

Marchon Eyewear introduces the Lacoste Tween Eyewear collection, consisting of eight ophthalmic styles and three sunglasses. Designed for the younger Lacoste generation, the collection is colorful and playful. Fresh, youthful styling in a variety of vibrant colors is accented with a rubber crocodile on the temples. Each style integrates Lacoste’s signature preppy-chic look in a functional, durable way, perfect for the active, stylish adolescent. Frames are made of plastic, metal and plastic/metal combinations and range from variations on rectangular, square and preppy designs in the optical collection to a cateye, round and wayfarer-inspired design in the sunglasses.


Photographed by The Studio at Jobson

PHILOSOPHY: “With the Tweens collection, Lacoste Eyewear fills a gap in a market, which is globally lacking in fashionable, branded styles addressed to young consumers in the 8- to 14-year-old age group. Loyal to Lacoste’s consolidated DNA codes, the Tweens collection is fresh, colorful, extremely comfortable and full of the ‘joie de vivre’ that epitomizes the Lacoste brand,” says Gabriele Bonapersona, global brand director for Lacoste at Marchon.

MARKETING: Merchandising materials include a double-sided modular display and dedicated ad images.

PRICE POINT: $$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
website: marchon.com

INSIGHT
Celebrating its 80th anniversary, the Lacoste brand has been a symbol of relaxed elegance since 1933. Built on genuine sporting roots, it offers an original universe through a wide range of products for men, women and children. In the 114 countries in which the brand is available, two Lacoste products are sold every second.

 

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