Eyewear and Trends: New Frame Products


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Altair: Tommy Bahama Sun Expansion

Elevating relaxation to a fine art

Altair Eyewear introduces 14 sunglasses for men and women. Consistent with the initial 19 sunglass models, the new styles feature designs ranging from classic to modern. Included are oversized rounds, slim rectangles, titanium three-piece-mounts, modified bowties and squares. Frames are made of titanium, stainless steel, monel and multi-layer acetate. Lenses are standard plastic and/or polycarbonate—and are Rxable. Polarized and non-polarized options are available for most frames. Design details include split temples, vintage embellishments, bi-laminate laser cut Moroccan designs, epoxy-filled laser engravings and intricate stonework..

Tommy Bahama 63S

Tommy Bahama 73S

The sunwear complements the Tommy Bahama apparel line with a wide selection of lustrous colors—aqua java, berry bone, brown rhumba, black sand beach, chestnut, Havana crème and traditional shades of copper, pewter and black.

PHILOSOPHY: “The ultimate goal of the Tommy Bahama consumer is to live life as one long weekend,” says Altair vice president of sales and marketing Ken Suesse. “Since 1992, this lifestyle brand has been elevating the act of relaxation throughout all aspects of life. This laid-back state-of-mind is echoed throughout the island lifestyle brand and is the design philosophy that inspired the sunglass collection.”
MARKETING:Merchandising materials include an 18-place locking counter display, 12-place display box, double-sided counter sign/one-place display and countercards. Each sunglass comes with a faux crocodile case in a variety of tropical colors with a coordinating micro-fiber cleaning cloth featuring a banana leaf design.
PRICE POINT: $$ to $$$$. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com


Couteur Designs: Vera Wang Luxe Sun

Limited edition runway series

Couteur Designs, a division of the Kenmark Group, releases the Limited Edition Runway Series in its Vera Wang Luxe sunwear collection. Targeted to the fashion-forward woman looking for a hint of glamour, this series consists of five styles inspired by Vera Wang and her design aesthetic. Each sunglass is available in a limited edition of 150 pieces. Included are two zyls and three metals in aviator and oversized round and oval designs. Several pieces are adorned with baguette stones and delicate jewels. Frame colors are black or tortoise and lenses are gray or brown.

These oversized Runway Series designs feature a new toric lens that provides an extreme wrap for the face. Each toric lens can be custom made by Sola to fit a variety of prescriptions.

PHILOSOPHY: “The Limited Edition Runway Series captures Vera Wang’s passion for the runway,” says David Duralde, Kenmark vice president of creative development. “Each piece exudes glamour, luxury and star appeal. The Limited Edition frames ensure exclusivity via Vera’s individualized touch.”
MARKETING: Every Runway Series sunglass comes with a case and personalized presentation that includes a square brown Vera Wang jewelry box with an authenticity plaque to highlight the limited edition numbered series.
PRICE POINT: $$$$ to $$$$$. For additional information, contact Couteur Designs/Division of Kenmark Group, (800) 627-2898; web site: www.kenmarkoptical.com


Oakley: FIVES 3.0 Sunglasses

The next generation

Oakley releases FIVES 3.0, an updated version of the company’s highly successful sunglasses originally launched in 1997. Engineered to fit smaller faces, the new version builds on the successful design of the older style without any sacrifice of features or benefits, including Oakley’s High Definition Optics (HDO). With patented XYZ Optics, the new FIVES 3.0 maintains optical clarity at all angles of vision across the entire surface of the lens contours and has architecture that maximizes peripheral vision and protection from impact, sun and wind. The Plutonite lens material filters out 100 percent of UVA, UVB, UVC rays and harmful blue light up to 400nm. Because the filtering is inherent to the lens material, it cannot be scratched off. Additionally, FIVES 3.0 offers the durability and all-day comfort of lightweight O Matter frame material and is constructed with Oakley’s Three-Point Fit to maximize comfort while retaining the lenses in precise optical alignment. Design features include sculpturally integrated hinges.

Functional fit and comfort features such as the 180-degree flex hinges, rubber temple tips and spring nosepads make these frames perfect for the active child.

  PHILOSOPHY:“With 3,000,000 pairs sold, the challenge in creating the next generation of FIVES was keeping the fashion, fit and performance of a true Oakley original intact. The sunglasses are optimized for everyday fashion with a wearable performance-edged style,” says Oakley president Colin Baden.
PRICE POINT:$$ to $$$. For additional information, contact Oakley, (800) 336-3994; web site: www.oakley.com


Rem: Jones New York
Men’s Eyewear

Tailored by design

Rem launches Jones New York Men’s Eyewear. The 12-piece ophthalmic collection of professional looks offers a range of styles from business classics to contemporary designs. The tailored sensibility of a Jones New York suit is reinterpreted in the eyewear collection in the clean lines and careful sculpting and beveling of every piece. The color range for the eyewear collection also takes its cues from the apparel, which is a solid foundation of neutrals (tortoise, black, navy and olive) rounded out by bolder, trendier colors. Materials include zyl, metal and metal/zyl combinations. Many styles are equipped with spring hinges.

Jones 502


Catering to educated, career-oriented men aged 30 to 55, Jones New York Men’s provides well-made, tailored suits, clothing and accessories. “With a well-made suit, the difference is in the details, the subtle touches that provide the perfect fit and feel; the same is true for eyewear,” says Blake Kuwahara, Rem creative director.

Jones 308
PHILOSOPHY:“We have had tremendous success with Jones New York Eyewear and the recently launched Jones New York Petite Collection,” says Mike Hundert, Rem president/CEO. “We saw a real need for a tailored, professional men’s brand in the marketplace and sought such a brand to round out our portfolio. Jones New York Men’s was a natural fit.”s"
MARKETING:Merchandising elements include a multiple-frame display, a set of three one-place cubes and a logo plaque. Each frame comes with a black leather hard case.
PRICE POINT:$$ to $$$. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com