Sàfilo is teaming up again with designers and celebrities to help raise money for multiple sclerosis (MS). The seventh annual “QVC’s Cure By The Shore” will broadcast live from Malibu, Calif. on Saturday May 22, from 3 p.m. to 5 p.m. (EST) when the Entertainment Industry Foundation (EIF) unites with e-commerce leader, QVC, to raise funds for MS research and education. For the third consecutive year, Sàfilo Group will serve as the event’s Special Benefactor.
With Don Diamont of the soap opera “The Young and the Restless” serving as the celebrity host, the multi-hour televised fundraiser features a wide array of sunglasses, accessories, jewelry and beauty items at half the suggested retail value from a roster of leading international designers, brands and manufacturers. All net proceeds from the sale will support the fight against MS.
Sàfilo is donating sunglasses from Dior, Giorgio Armani, Gucci, Kate Spade, MaxMara, Valentino and Yves Saint Laurent. In addition, Angel Donor Tommy Hilfiger has created a commemorative graffiti T-shirt especially for “QVC’s Cure By The Shore.”
This year’s Gold Donors include Charmant Group Inc., USA: BOSS Hugo Boss, Michael Kors and Esprit Eyewear, Chico’s, Esposito and Jonathan Cate Eyewear. Other brands who have donated include Aaron Basha, Ear Threads Earring Design Studio, Essie Cosmetics, Hello Kitty by Fantas-Eyes, Inc., Kenneth Cole Productions, Legale Legwear, Maui Jim Sunglasses, Nike, Primal Elements, RLM Studio, Smashbox Cosmetics, Solstice sunglass boutiques and Z. Bigatti Cosmetics.
Items will be available during the broadcast through QVC by calling (800) 345-1515 or visiting www.QVC.com. —JM