Under an exclusive agreement with Australian-based Sceats Eyewear, A&A Optical is distributing Sceats KNECT Eyewear in North America. The line consists of nine styles, featuring interchangeable temples in 14 colors. Frames are constructed of stainless steel. Temples are composed of the latest generation polyamide with improved memory, elasticity and crystalline clarity. The temple/hinge connection is engineered for ease of exchanging temples. Each frame comes with three pairs of temples—one conservative hue and two more adventurous colors. Temple colors include amaretto, amethyst, aqua, light and cobalt blue, burnt amber, chartreuse, fuchsia, mocha, onyx, red, safari, sun and white.
PHILOSOPHY: “KNECT Eyewear is a part of the long established Jonathan Sceats eyewear line and brings all the sauciness of down under to the streets of America. Color, energy and more than a little attitude, that is KNECT Eyewear,” says A&A executive vice president Rodney Hayes. “We are promoting it as eyewear with multiple personalities that can accommodate your customers’ mood swings.”
MARKETING: Merchandising materials includes a six-frame display with a complete color set of temples, poster, temple-color ID countercard and two additional countercards.
PRICE POINT: (Frame and two spare pairs of temples) $$$.
AVAILABILITY: Spring 2004. For additional information, contact A&A Optical, (800) 492-4465; web site: www.aaoptical-pez.com