|The second generation|
Zyloware releases a second Invincilites line, the Beta collection. Named for the material used, the new frames are composed of 100 percent VCA certified beta titanium, utilize a screwless, plastic plug mount pressure system and have hinged temples. An extension of the Gamma line introduced earlier this year, Beta is a new drill-mount collection consisting of six interchangeable shapes: classic square, modified rectangle, oval, modified oval, modified teacup and soft bowtie; and six colors: bordeaux, espresso, gold, gunmetal, lavender and natural.
|PHILOSOPHY: “The Invincilites by Zyloware brand was created to launch new technologies that fill consumers’ desires for modern, lightweight eyewear. The Beta collection of Invincilities is a natural extension and broadens the brand’s appeal,” says Zyloware president Christopher Shyer. MARKETING: Merchandising materials include a six-piece kit featuring two men’s, two women’s and two unisex shapes, countertop “selling station,” sales brochures, ad slicks, technical and mounting information and drill packs with a pattern, drill instructions and extra mounting plugs. Each frame comes with a case. PRICE POINT: $$. AVAILIBILITY: Spring 2004. For additional information, contact Zyloware, (800) 765-3700; web site: www.zyloware.com.|