Signet Sweeps for Big Bucks — Signet Armorlite will climax its year-long Million Dollar Sweepstakes promotion with a celebration at the American Optometric Association’s annual congress in Orlando, Fla. This event on June 26 will have the Kodak NASCAR racing car on display and the World Class Rockers—a band comprised of former members of the Eagles, Journey, Steppenwolf, Toto and Lynyrd Skynyrd—will rock the night away.
Since June 2003, Signet Armorlite has been making cash awards to retailers dispensing Kodak progressives, including Kodak Precise and Kodak Concise. At the meeting grand prizes will be awarded from all entries received during the last year. Awards include five $100,000 prizes and four $30,000 prizes for a total of $620,000. Added to prizes already awarded the grand total amounts to $1,005,000.
The winners are using the money for office remodeling, lab equipment, rewarding staff and upgrading computer systems.
Look Out for Outlook — Vision-Ease Lens is extending its Outlook Rewards through to the end of June. This program provides merchandise and cash incentives to registered eyecare professionals for selling their Outlook progressive lens. Dispensing opticians will receive an Outlook cash and points token from participating wholesale labs with each pair of Outlook progressive lenses ordered. Each Outlook cash and points token is worth five points, plus a scratch and win cash prize of up to $100. Accumulated points can then be redeemed for a wide variety of prizes. There is also a partner kit, which includes a free camera, dispensing mat and trial coupon.
New Distribution Setup — Korean lens maker Samsung Eyetech has created a U.S. subsidiary headed by ophthalmic industry veteran Roshan Seresinhe. Samsung’s competitively priced line consists of semi-finished and plano polarized hard resin lenses in gray and brown; 1.56-index clear lenses in spherical, aspheric, blended, flat-top 28 and progressive designs; 1.61-Index clear lenses in spherical and aspheric designs and 1.67-index clear lenses in an aspheric design. “Initially, we’ll be targeting wholesale laboratories. Then we’ll expand to retail chains and OEM,” says Seresinhe.
Making a Spectacle — Rodenstock has added Multigressiv 2 progressive lenses to its spectacle lens program. These free-form lenses are designed to match unique characteristics of each wearer. They may be paired with traditional Rodenstock spectacle frames, as well as with the company’s new, lightweight Ti-Lite frames.
Indo Educates — Indo Lens has a new ABO seminar “Superfin: Understanding Plastic Lens Materials.” The seminar explains the material differences in the hard resin ophthalmic lens segment. It features Superfin, Indo’s proprietary and exclusive hard resin lens alternative. For more information, call (888) 440-INDO (4636) or send an email to firstname.lastname@example.org.
Spring Into Victory — Carl Zeiss Optical has a new dispensing promotion called “Spring into Victory” with Zeiss Gradal Individual. The Zeiss Expert dispensing the most of this product will win a pair of Zeiss Victory 10 by 40 binoculars valued at $1,200. Participants are asked to mail copies of their invoices by May 29.
Getting Interactive — SOLA Optical has developed an interactive wearer’s guide for patients who purchase the lens manufacturer’s new SOLAOne progressive lenses. The wearer’s guide—which is a mini-CD-ROM—demonstrates various eyewear solutions to presbyopia and illustrates the use of SOLAOne progressives in a range of key visual tasks. It uses live action and computer graphics to show the use of the lens from the wearer’s perspective.
“Dispensers do an excellent job of training patients to use their progressives, but the SOLAOne CD-ROM is a valuable supplement,” says SOLA brand director Bernadette Hiskey. “It is available to patients after they leave the office, as they’re experiencing their daily visual tasks in their new lenses. Plus, it can graphically demonstrate how the lenses work, which isn’t really feasible in other media.”
The CD-ROM also gives wearers the opportunity to comment on their SOLAOne wearing experience and receive the chance to win
a $500 prize. The CD-ROM is part of a premium SOLAOne package that includes a cleaning cloth and use and care tips.