Whats New

Mar
2013

MARCHON: Chloe Optical Collection

THOROUGHLY FEMININE

Marchon Eyewear launches its Chloe Eyewear 2013 collection. Mimicking the ready-to-wear collection, Chloe eyewear uses a mix of brand iconic elements such as round designs and warm, sandy shades. Each style plays with volume and shapes, ranging from aviator and retro looks to oversized glam and timeless classics. The optical collection, which consists of 28 styles, is featured here; a 23-piece sunglass collection will be spotlighted in an upcoming 20/20.


Photographed by Black Box Studios

PHILOSOPHY: “We are extremely excited to be adding Chloe to our expanding global portfolio and attracting new female customers,” says Claudio Gottardi, Marchon president and CEO. “The dedicated Chloe consumer appreciates luxurious sunwear and eyewear, and we are looking forward to leveraging the brand DNA as we translate the delicate femininity from the ready-to-wear to our new eyewear collection.”

MARKETING: Merchandising materials include one- and three-place displays, double-sided logo banner, logo plaque, mirror, and optical and sun countercards.

PRICE POINT: $$$$$

CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com 

INSIGHT
Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian. Rejecting the stiff formality of 1950s fashion and sensing a gap in the market, Aghion decided to create a line of off-the-rack, high-quality, soft, body-conscious clothes from fine fabrics. For this new concept, she coined the phrase “pret-a-porter”… and ready-to-wear as we know it today was born. The name Chloe was chosen for its warm, feminine appeal and was perfectly in sync with the new mood in Paris: youthful and modern in design, and slightly audacious in spirit.

 

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