High Insight on Low Vision — Eschenbach’s seminar, “Low Vision Care—What’s It All About?” is an introductory, hands-on workshop and lecture designed for optical professionals interested in the field of low vision. Approved for three CE Credits by ABO, JCAHPO and ACVREP, the course covers the causes of low vision. It also includes “Seven Steps to Dispensing Low Vision Aids” and the marketing of low vision services as well as a learning session where attendees can try a variety of old and new vision aids on the market. A free, hour course entitled “Making Money at Low Vision” follows immediately afterward. This practice management course discusses reimbursement issues and shows how one can offer a more profitable low vision service. This hour course in not approved for any CEUs by any organization. To find out dates and locations as well as register call (800) 549-3656 or visit www.healthcareconferencegroup.com.
Wholly Toledo — Transitions Optical, Inc. named Toledo Optical its Lab of the Year for 2003 at a recognition event January 27 at Islands of Adventures in Universal Studios, Fla., during Transitions Academy ‘04. “Toledo Optical epitomizes everything represented by this award from partnership to great creative marketing to education,” says P. J. Downes, sales director labs/ECPs, Transitions. “But more than that, what separated Toledo from the rest of the nominees was their unwavering commitment to win this recognition.”
The Transitions Lab of the Year award is presented to a Transitions Platinum Elite STAR Lab that has made a significant commitment to growing its business with Transitions Optical. Criteria includes implementing creative marketing strategies, achieving solid growth in volume and Transitions market share mix, dedication to educating its staff and customers, and showing an overall commitment to Transitions products and programs.
||Transitions Touts Toledo Optical from left to right: Front row: Dave Cole, general manager of the Americas, Transitions; Doc, “Back to the Future;” Bob Lommerse, general manager, Toledo Optical; Irland L. Tashima, president, Toledo Optical; Jeff Szymanski, sales manager, Toledo Optical; Ken Green, vice president, Toledo Optical; Brian Green, sales consultant, Toledo Optical. Back row: P.J. Downes, sales director, labs/ECPs, Transitions; Chris Borton, lens consultant, Transitions; Bob Boye, sales consultant, Toledo Optical.|
Eyefinity/J&J — Eyefinity and the Spectacle Lens Group of Johnson & Johnson Vision Care, Inc have announced a partnership to offer DEFINITY Lenses online at eyefinity.com. Both will work together creating a co-branded online catalog featuring DEFINITY Lenses, showcasing product availability and offering the exclusive GEMCOAT Multicoating System. “Our continued commitment to the private eyecare practice includes providing them with access to the highest-quality name brand products for their patients, and our alliance with The Spectacle Lens Group is a perfect example of that commitment,” says Eyefinity’s president/CEO Don Yee.
You’ve Got a Friend — Interstate Optical Co. Inc. of Mansfield was presented with the 2003 Ohio Optometric Association Friend of Optometry Award. The award was presented to Interstate president John Art and vice president of new business development Tom Risacher at the association’s annual congress held October 25 in Cleveland. The presentation was made by Joseph Studebaker, OD of the Ohio Optometric Association. The award is given each year to an organization whose benevolence and commitment to the visual welfare of its community goes beyond the normal call of duty. Interstate Optical has long been a supporter of Ohio Optometric Association initiatives and the advancement of the optometric profession.
Wild Weekend —The “ReCreating Perfect Vision” promotion from Shamir Insight, offers eyecare professionals an exciting opportunity
to win travel and earn cash rewards on Shamir’s full line of Piccolo, Genesis and Office lenses. Shamir’s 2003 Select Rewards promotion experienced such an overwhelming response they are offering an added bonus this year. Each quarter Shamir will award a Weekend Getaway trip for two, including airfare to a resort on the Las Vegas Strip. Winners will be selected from a random drawing of qualified “ReCreating Perfect Vision” participants. All qualified participants in the “ReCreating Perfect Vision” promotion will earn rewards on the complete line of Shamir Insight, Inc. premium, and progressive lenses. ECPs will receive a $12 reward for qualifying Piccolo and Genesis lenses and a $6 reward for each qualifying pair of Office lenses dispensed. Eyecare professionals need only sell a minimum of 15 qualifying pairs to earn their Rewards. For complete details visit www.shamirlens.com or call (888) 707-7760.
Show and Tell —You can tell your patients that Pentax 1.67 lenses are thin and light. You can tell them that Surpass AR lens coating offers amazing night vision. You can tell your patients all about the benefits of Pentax products. Or, you can show them. Three new point-of-purchase displays are available to retailers from Pentax Vision.These include a lens comparison display, a Surpass anti-reflective coating display and brochure display that keeps Pentax product brochures ready for your patients, whether they’ve got a minute before their eyecare appointment or they want to take the information home. To order your new displays, contact Pentax Vision’s customer service department at (800) 401-9101.