Editors Note

Jan
2013

Eyewear Stands United

Ten years ago 20/20 initiated bold steps empowered by its leadership role within the optical arena as the best source for product info and readership dedication. Changes then included a dramatic modern resizing with new graphics enhancing readability, the addition of monthly Continuing Education initiatives in print and online at 2020mag.com and the concept of a magazine-in-a-magazine with the newly logoed L&T, perched ready to deliver the goods, the reason and the science when it comes to lenses, equipment and technology in optical dispensing.

The revamp worked amazingly well due to the fact that many of the changes were based on reader input, edit re-evaluation and ongoing developments in optical.

That evolution continues now in publishing hyper speed with the incredible onslaught of the digital info scenario finding 20/20 in a print AND Internet parade flourish bolstered via intense readership engagement. And it is that audience contact and an awareness of the complete eyewear package energizing a dramatic change, starting with this issue as the immense force of lenses and tech moves directly in to the total flow of 20/20 magazine. You no longer have to march through to lens and tech stories packed at the back-of-the-book. This new facet flexes immediately in your face with increased attention and a vamped-up priority in print and online. Edit is totally up to this task and publishing has made its commitment with more editorial pages now dedicated to the L&T related topics, products and information.

Our 20/20 cover story “Going Mobile” emblazons this commitment. Eyewear is a frame and lens package. These matters are indelibly united on any face wearing a frame forwarding the state of better vision.

This new blend and editorial flow is bolstered by a dramatic new graphic look. Contents pages, editor columns, the whole Upfront portion of 20/20 and the full plan of New Products pages have been completely redesigned for clearer readability and a modern look aligning print digital graphics at play online at 2020mag.com and via our numerous social network gathering places.

To explain some of these enhancements editor Breanna Benz interviews Art Director Iris Johnson on page 24 of the print issue. And YOUR input is paramount in this publication. In fact, 20/20 might be considered as the frame but YOU are the lens. And together we can inspire perfect vision.

James J. Spina
Editor-in-Chief
jspina@jobson.com

 

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