Whats New

Nov
2012

MONDOTTICA USA: PEPE JEANS EYEWEAR

ATTITUDE BRIT STYLE

Mondottica USA launches Pepe Jeans Eyewear, an exciting new eyewear collection filled with fresh, contemporary designs and offered in a rainbow of colors. Targeted to the younger, fashion-forward consumer who appreciates trendy designs at accessible price points, Pepe Jeans Eyewear offers masculine, feminine, unisex and kids’ frames in both acetate and metal. Much like the Pepe Jeans clothing collections, the eyewear is stylish and easy to wear. Electrifying graphic patterns and endless color options combine with sleek metal detailing and cool logo treatments for a complete collection of 27 styles. 

 
Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Pepe Jeans is a colorful, youthful collection with fresh inspiration and focus in all of its designs,” says Mitch Barkley, CEO of Mondottica USA. “The eyewear reflects the brand’s trendy, urban vibe. We are thrilled to introduce one of the world’s leading denim brands to the U.S. market.”

MARKETING:
Merchandising materials include a five-place display, wall posters, large and small countercards, and logo plaques.

PRICE POINT:
$$. For additional information, contact Mondottica USA, (866) 666-3662; website: mondotticausa.com

INSIGHT
Pepe Jeans London, a denim and casual-wear jean brand, was originally established in 1973 as a roadside stall at the Portobello Road Market in west London. It has since transformed itself into a major jeanswear label with a presence in more than 80 countries. The songs “Heart and Soul” by T’Pau and “How Soon is Now?” by The Smiths were used to advertise the brand in 1987 and 1988. Supermodel Kate Moss’ first advertising campaign was for Pepe Jeans.

 

|