Whats New

Sep
2012

CLASSIQUE EYEWEAR: WILLIAM MORRIS LONDON

THE BRITS ARE COMING

William Morris London Eyewear, an English brand reflecting the stylish culture of London through classic designs in dynamic colors, is now available from Classique Eyewear, the exclusive U.S. distributor. Included are 35 styles characterized by European craftsmanship. Frames are constructed of metal and acetate. The color palette ranges from quiet neutrals to vibrant pops of pink, turquoise and purple. Shapes include striking interpretations of rectangular, preppy, clubman and cateye shapes.


Photographed by Black Box Studios

PHILOSOPHY:
“William Morris London fits perfectly under the Classique Eyewear umbrella of bold eyewear collections. This distinctive British brand makes eyewear a fashion accessory, not a necessity. It is for the wearer who is free-spirited and loves life,” says Classique’s Romy Kurlansky. “We want our customers to feel confident in their frames, embrace their style and love what they wear. We feel this collection with its variety of easily wearable styles and distinctive colors and designs does just that.”

MARKETING:

Merchandising materials include a red London toy bus, large and small countercards and a banner. Each frame comes with a shiny black hard case and a vibrantly striped cleaning cloth.

PRICE POINT:
$$$. For additional information, contact Classique Eyewear, (866) 604-5700; website: classique-eyewear.com

INSIGHT
In 1997 Robert Morris created William Morris London, an independent optical company with a “very English” feel. Today with Robert Morris still at the helm, it is a successful global brand distributed throughout the world.

 

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