Whats New

Sep
2012

VILLA EYEWEAR: BLACKFIN BY PRAMAOR

PAR EXCELLENCE

Under an exclusive distribution agreement with the Italian-based Pramaor, Villa Eyewear introduces Blackfin to the U.S. Market. The collection consists of 12 styles featuring pure titanium fronts and ultra-flexible beta titanium temples, and four styles with acetate fronts. Frames are extremely light, weighing only 9.5 grams. Acetate designs feature adjustable 0.5 mm beta titanium nosepads. Patented PVC bridges provide a wider range of fitting options. Two recent additions to the line, La Rochelle and Clearwater, are equipped with Swordfish temple tips developed exclusively for Blackfin. The tips are made of rubber with a core of beta titanium designed in the shape of a swordfish bone. Tips feature a three-step break system so ECPs can shorten temples from 145 mm to 140 mm or 135 mm in a few seconds by eliminating one or two sections of the core and temple tip.


Photographed by Black Box Studios

PHILOSOPHY:

“Blackfin is targeted to contemporary men and women who wish to express themselves through minimal, sophisticated accessories. These frames enhance the personality of the wearer through combinations of colors, finishes and laser engravings that produce a distinctive aesthetic effect,” says Ilario Sfoggia, CEO, Villa Eyewear.

MARKETING:

Merchandising materials include a three-piece display, countercards and banner. Frames come with a case and cleaning cloth.

PRICE POINT:
$$$$$. For additional information, contact Villa Eyewear, (877) 889-0399; website: villaeyewear.com

INSIGHT
Pramaor, an eyewear company founded in the Belluno district of Italy in 1971 has created a design philosophy “neomadeinitaly.” Each frame is completely manufactured in Italy and is based on the concepts of design “par excellence” and craftsmanship. The objective is to focus on the search for innovative materials and eco-friendly elements. In addition to Blackfin, Pramaor produces Bioeyes, which is also distributed in the U.S. by Villa Eyewear.

 

|