TOI Awards ‘Present and Earn’ Prizes to Henry Ford Optimeyes — Transitions Optical (TOI) has named winners from Henry Ford OptimEyes
in Dearborn, Mich., in the second grand prize drawing of the Transitions Optical Present & Earn Every Day Program, adding to the more than 50 prizes won by Henry Ford OptimEyes locations.
All 33 Henry Ford OptimEyes locations are participating in the promotion. Office manager Rebecca Rowen and a patient, Elesaha Mercer, each won a $2,000 American Express “Your Choice” Cash Card in the second grand prize drawing of the program.
Two more quarterly grand prize drawings for an up to $2,000 cash card are planned for the year. More than 10,000 prizes have been awarded through the program so far, which extends through December.
21st Century Hosts Gala for Top-Performing ECPs — More than 200 eyecare professionals from the New York metropolitan area attended “The Best of New York,” a celebratory event held recently by 21st Century Optics to honor eyecare professionals for exceptional growth with Transitions, Varilux and Crizal lenses. The event was held at the Copacabana in New York. The best of New York food, music and dancing were the highlights of the evening. Theater tickets, a helicopter ride, day spa certificates and a tour of Manhattan were among the prizes included in the drawing.
“This promotion is a perfect example of 21st Century Optics’ support, which along with Transitions Optical’s commitment to providing wonderful products and to driving patients into our practice, helps us grow our business,” says Brad Miles, sales manager, Miles and Tisch Eyecare, New York.
NASA Outreach Program Helps Lens Maker — The Space Alliance Technology Outreach Program (SATOP), a NASA-funded outreach program, has helped lens maker Chrysalis Development Company improve production methods that could significantly cut the price of its bifocal lenses. SATOP provides free engineering assistance to small businesses with technical challenges through the donations of time and expertise from 40 Space Alliance Partners.
Chrysalis, based in Deer Park, N.Y., was founded three years ago. The company's proprietary technology allows it to produce bifocals through compression molding rather than with grinding and polishing, according to Martin Greshes, general manager.
Essilor Offers New Training for Crizal Lenses — Essilor of America is introducing “Clear Frontiers” and “Knowledge Quest,” two new training programs focusing on Crizal anti-reflective lenses.
‘Clear Frontiers’ is an in-depth training program presented at selected eyecare professional offices. The training includes an industry overview, Crizal product education, demonstration techniques and hands-on training. The principle module is the Crizal differentiation module that shows Crizal’s integrated AR process. In addition, there are six modules that cover all aspects of the dispensing process.
“Knowledge Quest” is an online program that takes trainees on a journey through “Cleartopia,” the land of Crizal. It is self-paced and accessible at any time. ECPs can get product knowledge, selling skills, demonstration skills and even learn how to overcome objections by visiting exciting places like “Technology Trail,” “Presentation Palace,” “Valley of Lost Reflections” and “Gold Mine.” This training tool is available at www.crizalpro.com under “training and staff development” in the tools section.
NIH Awards Grant to Chadwick for Low Vision Lens — Chadwick Optical, a low vision optical laboratory in White River Junction, Vt., was recently awarded a sizeable grant by the National Institute of Health (NIH) to develop and evaluate the effects of a novel design of prescription eyeglass lenses for homonymous hemianopia. Hemianopia is half blindness on one side of the visual field in both eyes due to brain injury. The main causes are stroke, car accidents and brain surgery. It is estimated that homonymous hemianopia affects around 1 million people annually in the U.S. The goal of the grant is to create an affordable field expansion lens using high-power prisms to aid stroke and brain trauma victims achieve increased mobility. Schepens Eye Research Institute, an affiliate of Harvard Medical School in Boston, will conduct mobility studies using the design. Eli Peli, MD, a senior scientist at Schepens, and a professor of ophthalmology at Harvard Medical School originally conceived the novel lens design. Dr. Peli will consult on design improvement throughout the duration of the grant. Chadwick Optical hopes to incorporate the final design into its extensive line of prescription lenses and filters for low vision.
B&S, Midland Offer Savings on AR Lenses — B&S Optical Tools and St. Louis wholesale lab Midland Optical is offering eyecare professionals savings on anti-reflective lenses. If customers located in Missouri, Illinois, Wisconsin or Denver order B&S products, the company will provide discount coupons for AR lenses ordered through Midland. Participants do not need to register or fill out applications.