Upfront

Jul
2012

The Brits of Summer



Eyewear and music lovers rejoice: Luxottica and Burberry have launched a new summer eyewear campaign that fuses music and eyewear together in perfect harmony. Sound familiar? You know we can’t pass up an opportunity to tell a story that involves… eyewear AND music. (If our past two December “Musicians in Eyewear” issues and this April’s G. Love cover story haven’t confirmed it, open your eyes.)

Inspired by the spirit and attitude of Burberry, music and the British summer, Burberry’s latest eyewear collection includes sun and optical aviator styles for men and women incorporating timeless details such as the iconic Burberry check pattern, customized flexible temple tips, ultra-lightweight metal temples and bridges in a rich array of colors.

The campaign features a cast of up-and-coming British musicians curated by Burberry’s chief creative officer Christopher Bailey. The cast pays tribute to the brand’s heritage of supporting emerging British talent. Musicians Marika Hackman, One Night Only, Life in Film and The Daydream Club recorded tracks exclusively for Burberry along with accompanying music videos filmed in London. Each video was shot in stark black and white on an acoustic soundstage, soulfully showcasing each artist in nothing but the bare necessities—their instruments and of course, their eyewear.

To kick off the campaign, Burberry hosted four live performances by the musicians across four cities in May. Each act headlined events at Burberry stores in Paris, Milan, New York and Sydney. The tracks “Long Time Coming” by One Night Only and “Neon Love Song (Part II)” by The Daydream Club have been released as singles, available on iTunes. Check out the videos for these tracks, along with videos for Marika Hackman’s “Here I Lie” and Life in Film’s “Carla” at 2020mag.com/video. Go on virtual tour with the bands this summer and follow their journeys in the four cities via burberry.com and Burberry’s Facebook, Twitter and YouTube pages.   

—Christine Yeh

 

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