Whats New

Jun
2012

L’AMY AMERICA: NICOLE MILLER SUNGLASSES

Tough Meets Chic

L’Amy America introduces Nicole Miller Eyewear. Shown here is the 15-style sunglass collection. The 19-piece ophthalmic line was previewed in May. Targeted to women, the sunglasses take their inspiration from a multitude of motifs found throughout the brand. The common denominator is a Celtic cross, a theme seen in Miller’s jewelry. Other signature elements include bicycles and bicycle parts, grafik patterns, the N Star logo (a play on the Nicole Miller name), contrasting textures and animal prints. Each style is named for a New York City street, reflecting the designer’s urban lifestyle. The sunglasses are equipped with Carl Zeiss CR-39, scratch-resistant lenses with gradient tints. 


Photographed by Black Box Studios

PHILOSOPHY: “The Nicole Miller sunglass collection offers a wide range of on-trend shapes with exquisite details and rich colors that reflect a strong brand identity, appealing to the Nicole Miller customer,” says Cheryl Canning, L’Amy brand manager.

MARKETING:
Merchandising materials include displays inspired by Miller’s New York showroom and countercards and logo plaques. Each sunglass comes with a clutch-style case and cleaning cloth.

PRICE POINT:
$$$. For additional information, contact L’Amy America, (800) USA-LAMY; website: lamyamerica.com

INSIGHT
Nicole Miller is a New York-based fashion designer with a modern, ageless aesthetic. Her signature is feminine, sexy and refined. Miller draws inspiration from a wide range of influences including film, contemporary art, mid-century architecture and exotic cultures. She is widely recognized for her vibrant colors and whimsical prints

 

|