Whats Next

Nov
2003

What's Next

Silhouette: Daniel Swarovski
Crystal Eyewear

Modern ornamentation
Silhouette Optical adds two collections to its Daniel Swarovski Paris crystal eyewear line: Mosaique and MasterCut created by Swarovski eyewear designer Angela Strecker. Targeted to women, the Mosaique collection, which consists of one fully rimmed and two rimless styles, features temple decor consisting of two baguette crystals and one crystal square held in place by a 23-karat gold-plated clasp that tapers to a fine tip at both ends. Another mini baguette accents the front of the frames. The crystals are offered in color combinations of transparent crystal with smoked topaz, red with black and blue or smoked topaz with amethyst. The frames are available in gold, silver or gold and silver. Designed for men, the MasterCut collection features a slim, narrow crystal created exclusively for the collection and attached to the front part of the temple on a stable base by a special technology. The crystals come in smoky quartz, gray-green, dark gray, deep brown and black. All metal frame components in both collections are 23-karat gold-plated.
PHILOSOPHY: “The objective of Daniel Swarovski Paris crystal eyewear is to create couture eyewear for everyday use—eyewear that works easily with both business clothes and evening attire,” says Daniel Swarovski brand manager Kristen McLaughlin. “This is eyewear designed to take the place of jewelry.” MARKETING: Merchandising materials include lighted countertop, lockable tower and individual frame displays, countercards, loose crystals and a brochure. The Mosaique Collection comes with a black satin purse-like case. The MasterCut styles are in a black leather case. PRICE POINT: (Both) $$$$$. AVAILABILITY: Fall 2003. For additional information, contact Silhouette Optical, (800) 223-0180; web site: www.silhouette.com.
Marchon: Fendi Men’s Sunwear

Targeting the fashion-oriented male
Marchon Eyewear expands its Fendi line with a sunglass collection geared specifically to men. Included are five styles in metal and plastic. One of the metals has leather temples with contrasting stitching. A blend of classic and innovative designs, the new collection offers a sophisticated, high-fashion look together with exceptional comfort, Marchon says. Shapes are variations on rectangles and wraps. Colors range from metallic beige or brick and gunmetal to rich shades of anthracite, brown, carbon, horn and onyx. Both bold and subtle logo treatments are incorporated into the designs.
PHILOSOPHY: “Targeting a male customer, Fendi Uomo (male) Occhiali takes the fashion opulence of the women’s eyewear collection and translates it into a wearable, sleek, contemporary accessory for the fashion-conscious guy. These sunglasses are very modern and very male—very Fendi ‘nuovo’ (new),” says Mark Ginsberg, Marchon senior vice president of designer brands. MARKETING: Each sunglass comes with a case. PRICE POINT: $$$$ to $$$$$. AVAILABILITY: Fall 2003. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com.
Revolution Eyewear: Bling Bling

Bejeweled
Revolution Eyewear adds Bling Bling, a three-style collection, to its line of magnetic clip ons. The clips in the new collection are encrusted with Swarovski crystals. Shapes include two modified ovals and one geometric design. Frame/crystal color combinations include blue/ topaz, bronze/sparkle, champagne/shimmer, pewter/sapphire, pink/sapphire and red/ruby. The clips feature polarized, polycarbonate lenses in dusk, silver flash, sky mirror and sunset..
PHILOSOPHY: “Revolution once again defines the word innovation with the sparkling unveiling of the Bling Bling magnetic clip ons,” says Revolution president Gary Martin. “The bejeweled clips in dazzling
colors add such flare to the frames any woman, whether in her teens
or her golden years, will feel as though she is on the red carpet.”
MARKETING: Each style comes with a crystal-covered case. PRICE POINT:(Frame and clip) $$$$. AVAILABILITY: Fall 2003. For additional information, contact Revolution Eyewear, (800) 986-0010.
Face à Face: Mix and Match

The Customizing Option
Face à Face presents its Mix and Match concept based on the principle of interchangeable frame components. Each frame consists of a pure (99 percent) titanium top with temples and an acetate bottom with coordinated acetate temple tips, available in a wide variety of colors. Two eye shapes are offered, Tanis-Dohar and Mytis Pamir. To help retailers visualize the Mix and Match concept, Face à Face has created two presentation boxes, one with a safari theme, the other with a tropic theme. The safari theme features titanium tops in chocolate, gray, red, ruthenium and violet that can be matched with antique rose, burnt orange, gray, horn, tiger or tortoise acetate bottoms. The tropic theme has titanium tops in shades of cherry, dark yellow, neon green, orange, ruthenium and wine red to pair with aquamarine, black, crystal or gray acetate. Each kit contains six tops, six bottoms, screws and color-coordinated temple tips. Retailers can also personalize the contents of their kits and can purchase tops and bottoms separately.  
PHILOSOPHY: “Revolution once again defines the word innovation with the sparkling unveiling of the Bling Bling magnetic clip ons,” says Revolution president Gary Martin. “The bejeweled clips in dazzling colors add such flare to the frames any woman, whether in her teens or her golden years, will feel as though she is on the red carpet.” MARKETING: Each style comes with a crystal-covered case. PRICE POINT:(Frame and clip) $$$$. AVAILABILITY: Fall 2003. For additional information, contact Revolution Eyewear, (800) 986-0010.

 

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