|The Customizing Option|
Face à Face presents its Mix and Match concept based on the principle of interchangeable frame components. Each frame consists of a pure (99 percent) titanium top with temples and an acetate bottom with coordinated acetate temple tips, available in a wide variety of colors. Two eye shapes are offered, Tanis-Dohar and Mytis Pamir. To help retailers visualize the Mix and Match concept, Face à Face has created two presentation boxes, one with a safari theme, the other with a tropic theme. The safari theme features titanium tops in chocolate, gray, red, ruthenium and violet that can be matched with antique rose, burnt orange, gray, horn, tiger or tortoise acetate bottoms. The tropic theme has titanium tops in shades of cherry, dark yellow, neon green, orange, ruthenium and wine red to pair with aquamarine, black, crystal or gray acetate. Each kit contains six tops, six bottoms, screws and color-coordinated temple tips. Retailers can also personalize the contents of their kits and can purchase tops and bottoms separately.
|PHILOSOPHY: “Revolution once again defines the word innovation with the sparkling unveiling of the Bling Bling magnetic clip ons,” says Revolution president Gary Martin. “The bejeweled clips in dazzling colors add such flare to the frames any woman, whether in her teens or her golden years, will feel as though she is on the red carpet.” MARKETING: Each style comes with a crystal-covered case. PRICE POINT:(Frame and clip) $$$$. AVAILABILITY: Fall 2003. For additional information, contact Revolution Eyewear, (800) 986-0010.|