Whats New

May
2012

L’AMY AMERICA: NICOLE MILLER OPHTHALMICS

DOWNTOWN MEETS UPTOWN

L’Amy America launches Nicole Miller Eyewear. Shown here is the 19-style ophthalmic collection. The 15-piece sunglass line will be previewed in an upcoming issue. Targeted to women, the new collection offers a wide range of rich colors with signature details and on-trend shapes. The common denominator throughout the designs is a Celtic cross, a theme seen in Miller’s jewelry. Other features include the bike lock, plate, chain and gears, nstar, grafik, material effects such as real leather and metal treatments reminiscent of the folds and crinkles in fabric, and discreet logos. Each frame is named for a New York City street.


Photographed by Black Box Studios

PHILOSOPHY:
“We are very pleased to partner with such an iconic American designer as Nicole Miller. We will bring to the market an outstanding feminine collection focusing on beautiful designs and a high level of quality with wonderful details that reflect the DNA of the Nicole Miller brand to the consumer throughout the world,” says Stephen Rappoport, president of L’Amy America.

MARKETING:
Merchandising materials include displays inspired by Miller’s New York showroom, countercards and logo plaques. The frames come with a clutch-style case and cleaning cloth.

PRICE POINT:

$$ to $$$. For additional information, contact L’Amy America, (800) USA-LAMY; website: lamygroup.com

 INSIGHT
American designer Nicole Miller launched her fashion line in the mid 1980s with a conversational print men’s tie collection that became a hit. In 1986, she opened her shop on Madison Avenue. Of her style, the designer has said: “I’ve always been downtown and uptown. I’ve had a lot of artist friends and I was always a little bit of a renegade.” Her modern design aesthetic is known for its bright prints and patterns.

 

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