The Los Angeles-based Luxee introduces Naturiewear to the U.S. and Canadian markets. Targeted toward sophisticated, mature men and women who crave individuality, the nature-inspired line is a custom-made frame system that gives wearers three options for each frame: genuine buffalo horn
or wood temples; color of hardware (gold, silver, anti-silver, gunmetal or brown); and lens shape. Styles are sleek and lightweight and colors are richly textured. Horn temples are offered in eight shades, including black and white, light brown and light checker. The wood temples are available in bubinga, ebony, purpleheart or rosewood. .

Signature Eyewear adds a five-style sunglass collection to its Bebe eyewear line. Targeted to hip, youthful women, the line is described as one part Jackie O blended with futuristic attitude. Ranging from a petite fit to wider models for fuller faces, the frames are offered in variations on rectangular shapes in such colors as black and brown. Lenses are CR-39 in gradient and double gradient shades of blue, brown, burgundy and gray. Laser carved designs, colored stone embellishments in an array of sizes and logos derived from Bebe’s handbag collection enhance brand identification.

Seeqa International introduces the Ultimate reading glass. Made of AMG (an aluminum-magnesium alloy), the frame is sturdy and extremely light, weighing only 15 grams when equipped with a +3.00 acrylic lens. A stainless-steel/copper spring hinge guarantees a comfortable fit. The design is a sleek, unisex variation on a rectangle, fully rimmed and comes in black/red and silver.