Eyewear and Trends: New Frame Products


What's Next

Luxee: Natureiwear

Back to nature

The Los Angeles-based Luxee introduces Naturiewear to the U.S. and Canadian markets. Targeted toward sophisticated, mature men and women who crave individuality, the nature-inspired line is a custom-made frame system that gives wearers three options for each frame: genuine buffalo horn
or wood temples; color of hardware (gold, silver, anti-silver, gunmetal or brown); and lens shape. Styles are sleek and lightweight and colors are richly textured. Horn temples are offered in eight shades, including black and white, light brown and light checker. The wood temples are available in bubinga, ebony, purpleheart or rosewood. .

Natureiwear is the ultimate expression of exclusivity. Every pair is different because of natural banding patterns in wood and buffalo horn.
Each Natureiwear frame is handmade in Los Angeles

Ted Baker 420 Oharra 
PHILOSOPHY: “Luxee believes in offering an individual frame-buying experience that is not the traditional way of purchasing ready-made frames. This is the perfect solution for men and women who love to have their personal taste shine through what they are wearing,” says Marc Fortier, Luxee president/designer.
MARKETING: Merchandising materials include 8" by 10" countercards, logo plaque, catalog and web listing for qualified retailers. Each frame comes with a hard case and cleaning cloth.
PRICE POINT: $$$ to $$$$$. For additional information, contact Luxee, (626) 448-8118; web site: www.luxee.us or www.natureiwear.com


Signature Eyewear: Bebe Sun

Vintage inspiration meets futuristic attitude

Signature Eyewear adds a five-style sunglass collection to its Bebe eyewear line. Targeted to hip, youthful women, the line is described as one part Jackie O blended with futuristic attitude. Ranging from a petite fit to wider models for fuller faces, the frames are offered in variations on rectangular shapes in such colors as black and brown. Lenses are CR-39 in gradient and double gradient shades of blue, brown, burgundy and gray. Laser carved designs, colored stone embellishments in an array of sizes and logos derived from Bebe’s handbag collection enhance brand identification.

Jones New York Petite 200

“Oblong, pear, round and even petite faces will be complemented by these sturdy, oversized zyl frames..

Jones New York Petite 102
PHILOSOPHY: “Women with smaller faces have often had to compromise when it came to their eyewear. This new collection offers the quality, fit and style these consumers have come to value from Jones New York, now in petite sizes,” says designer Blake Kuwahara.
MARKETING: Each sunglass comes with a soft pouch, available in black, gold and silver. One side is covered in sequins and the other side is accented with the Bebe logo. Merchandising materials are planned.
For additional information, contact Signature Eyewear, (800) 765-EYES; web site: www.signatureeyewear.com


Seeqa: Ultimate Reading Glass

The barely there reader

Seeqa International introduces the Ultimate reading glass. Made of AMG (an aluminum-magnesium alloy), the frame is sturdy and extremely light, weighing only 15 grams when equipped with a +3.00 acrylic lens. A stainless-steel/copper spring hinge guarantees a comfortable fit. The design is a sleek, unisex variation on a rectangle, fully rimmed and comes in black/red and silver.

From top: Takeo Kichuchi 4005 & 40032

Because readers are put on and taken off frequently, they often endure more wear and tear than regular ophthalmics. As a result, fully rimmed readers are a sturdy option to rimless or semi-rimless designs.

PHILOSOPHY: “We are very excited to launch the Ultimate, the first of our Commando series. These readers are so light, it’s like wearing nothing at all. They are truly an innovative realization of fashion and quality,” says Jeffrey Gruia, Seeqa vice president of sales/marketing. .
MARKETING: he Ultimate comes with a newly designed triangular case that folds flat in an origami-like design when not in use.
For additional information, contact Seeqa International, (514) 388-8898; web site: www.seeqa-intl.com.