Whats New

Apr
2012

EASTERN STATES: RANDEES KANDEES BY EXCES

SWEET SUN

Eastern States Eyewear introduces Randees Kandees, a sunglass collection designed by New York City artist Randee Bassen. Randees Kandees will be distributed under the Eastern States’ Exces Eyewear umbrella. Combining her talents as an artist with her original views of fashion, Bassen has created a collection that features a wide array of vivid plastic colors gracing eclectic, youthful designs. With statement-making shapes and bold treatments that include metal enhancements, contoured cuts and rhinestones, Randees Kandees styles are perfect for women seeking a fun pair of sunglasses.


Photographed by Black Box Studios

PHILOSOPHY:

“I’ve always loved eyewear—I grew up surrounded by it because my dad worked in the industry,” says Randee Bassen. When Eastern States Eyewear approached me to create a collection, it was a natural fit for me so I jumped at the chance. Similar to my art, my fashion taste has always been a bit funky and very colorful. I want these ideals to come through with every frame design. Also, I knew that I needed to design sunglasses I would love to wear.”

MARKETING:

Merchandising materials include a six-place display that features a rendering of an original Randees Kandees painting featuring an abstract silhouette of Randees Kandees 1.

PRICE POINT:
$$. For additional information, contact Eastern States Eyewear (800) 645-3710; website: eseyewear.com or randeeskandees.com

 

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