|For the young and young at heart|
Viva International Group launches the Tommy Hilfiger ophthalmic collection, consisting of more than 20 styles. Targeted to men, women and children, the new collection offers updated classic American styles with a twist—combining timeless designs with the latest fashion trends. Frame options include laminated plastics, flat metals, three-piece mounts and styles that incorporate Magic Clip magnetic clip-on technology. Shapes are variations on rectangles and ovals. Colors range from metal tones to rich shades of brown, blue, burgundy, navy and red with distinctive finishes. A red, white and blue Tommy Hilfiger flag logo on the inner temple tips is an exclusive signature detail for the new line. A sunwear collection is scheduled for January 2004.
PHIILOSOPHY: “This new collection delivers a quality eyewear product at an attractive price point. On a design note, the classic and clean lines of the eyewear truly represent the spirit of this popular all-American fashion brand,” says Debbie Lochli, Viva vice president, brand management.
MARKETING: Merchandising materials include three- and six-place tray displays, kit, countercard, banner, logo plaque and window sticker. Each frame comes with a navy hard case.
PRICE POINT: $$ to $$$.
AVAILABILITY: Fall 2003. For additional information, contact Viva International Group, (800) 345-VIVA; web site: www.vivagroup.com.