|Younger Optics Marks 50th Anniversary — This year marks the 50th anniversary of Younger Optics. The California-based lens manufacturer traces its roots to founder Irving Rips, who developed and launched the world’s first “seamless bifocal” in 1955. Rips named the company Younger Optics because the new lenses would make their wearer look younger.
Today, Younger is a world leader in Rx polarized sunwear with NuPolar brand lenses and continues to be an innovative force in the optical world.
“Our growth would not be possible without all the great people here at Younger,” says president and CEO David Rips, son of Irving Rips. “Believe it or not, we have employees that have been with us for more than 40 years. To me, this is both amazing and gratifying.”
Pair up. Power Up. Win Big! — Eyecare professionals have a chance to win big with Transitions “Power of Five” promotion from Essilor. Running until November 30, Essilor is conducting its “Pair Up. Power Up. Win Big!” promo for ECPs who place orders for lenses that pair up Transitions V with Crizal Alizé. When a customer orders a pair of Essilor Transitions V lenses (SV or PAL) with Crizal Alizé, they will receive a scratch-off card for a chance to instantly win a $5, $50 or $500 gift certificate. Whether or not the card is an instant winner, ECPs can fill out the back and mail it in to be automatically entered for a chance to win their choice of one of five $25,000 vacations: African Safari, Golf Resort, Spa Retreat, Private Charter Cruise or Family Fun.
Clear Vision Mission Sweepstakes — Secret shoppers are invading thousands of ECP offices nationwide through December 31. In order to grow the overall AR market and help ECPs provide the best vision to their patients, Essilor is introducing the Clear Vision Mission Sweepstakes. If a secret shopper has an ECP mention AR lenses to them during his or her visit, the ECP will automatically be given a MasterCard gift card worth $25 or $40 for recommending Crizal or Crizal Alizé. In addition, the ECP will also be entered to win one of three first place prizes worth $500 and the Clear Vision Mission Grand Prize of a Caribbean Getaway for two valued at $5,000.
Eschenbach Hosts Low Vision Seminars — Eschenbach’s seminar, “Low Vision Care…What’s It All About?”, is an introductory workshop for those interested in low vision and is approved for three continuing education credits by ABO, JCAHPO & ACVREP. The course covers topics such as the causes of low vision and marketing low vision services and includes a hands-on learning session. Seminars are scheduled for September 21 in Pittsburgh, October 5 in Raleigh, N.C. and November 3 in Toronto, Canada.