Essilor Expands Crizal Online Resource — Essilor has updated www.crizalpro.com, a web site where ECPs can learn how to incorporate the latest Crizal tools and techniques into their practice.
The site now offers extensive, in-depth information outlining Crizal benefits, technology, tools, testimonials and advertising initiatives. It features a Pro Resources section that includes the most frequently requested information by ECPs such as a Crizal availability chart, a sales consultant and distributor locator, directions on ordering customized Crizal cleaning cloths, details of the Crizal Stock Lens program and a Crizal profitability calculator.
NYC College Gets Lens Donation — Wise Optical, a division of OptiCare Health Systems and a leading contact lens distributor, recently donated more than $50,000 in ophthalmic lenses to the New York City College of Technology (City Tech). This donation is one of the largest
in-kind donations received by City Tech’s Department of Vision Care Technology to date. This is the second year in a row that Wise Optical has donated lenses to the department, which provides students with the special knowledge and skills necessary to practice opticianry.
OSI Moves to New HQ — Optical Services International has moved to new headquarters at 3295 River Exchange Dr., Norcross, Ga. 30092. OSI’s new telephone number is (770) 246-1291; the new fax number is (770) 246-1294. The company’s toll-free number remains (800) 228-7554.
Essilor Offers ‘First Class’ Training for ECPs — Essilor has begun offering comprehensive training programs at selected eyecare professional offices. The programs, known as “Paramount by Varilux,” build upon the theme of “first class treatment.” ECPs will learn how to improve their patients’ satisfaction with Varilux’s premium technology, through the latest fitting practices, second-pair sales and bifocal conversion and by talking to patients in non-techno speak. A variety of in-office tools and videos depicting role-play scenarios with patients accompany the program. Interested ECPs should contact their local Essilor brand sales consultant or lab sales consultant or call (800) ESSILOR ext. 7195.
Camirror Expands Distribution — Camirror North America, exclusive distributor of the Camirror Eyewear Selector, has added two stocking dealers: Camirror Sales Group of Virginia Beach, Va. and Diversified Ophthalmics of Cincinnati, Ohio. Tom Eichsteadt of Diversified can be reached at (800) 626-2281 ext. 170 for information regarding Camirror availability.
Seiko and Pentax Merge Ophthalmic Lens Sales Divisions — Seiko Corporation and Pentax Corporation have reached an agreement to fully integrate all of their related ophthalmic lens sales business units on a worldwide basis under Seiko Optical Products, a Seiko Corporation subsidiary. The merger becomes effective on January 1, 2004; both Seiko and Pentax lens products will be continuously marketed. The two companies say the move will allow them to further strengthen their status as the global leaders in high-index lenses and enable both ophthalmic brands to expand their core business initiatives, increase market share and securely position themselves for future growth.
Gerber Coburn Gets ‘Friendlier’ Site — Gerber Coburn has made its web site, www. gerbercoburn.com, user-friendlier. The site now incorporates new typefaces, graphics and colors, as well as enhancements such as drop-down menus and datasheet PDFs for obtaining secure, compact versions of printed documents. Gerber Coburn has also added a service and support section that allows customers to contact the company’s customer service, field service or software support groups.
A Satisfying Experience — Transitions Optical is introducing
a new ABO-approved four-course series on customer satisfaction. Opticians can earn one hour of continuing education credit for each course completed, all of which feature an interactive-style workshop format to facilitate role-playing and help participants develop skills they can apply immediately.
The four-course series, “Delivering Absolute Customer Satisfaction,” covers a range of topics from understanding the needs of patients to effective presentation skills, including combining knowledge of customer insight with technical aptitude to deliver optimal customer satisfaction; innovative tools to assist in the relationship-building process; tips for understanding body language, personality types and other subtleties to enhance customer communications, and insight into adapting presentations to the needs of the customer.
For more information, contact your Transitions Optical Solutions Team representative, your Transitions Optical Platinum Elite STAR Laboratory representative or Transitions Optical Customer Service.
AR Council Expands Ranks — The AR Council has added five new members to its growing ranks in the past few months: Central Optical, Eyecare Business, Loh Optical Machinery, Ozarks Optical Laboratories and Robertson Optical.