Eyewear and Trends: New Frame Products


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New York Eye: Woolrich Men’s Collection

In the classic tradition
New York Eye, A Hart Specialties Company, expands its Woolrich line with a 20-piece men’s collection. Shapes are sleek variations on classic single- and double-bridge rectangular designs. The frames are constructed of pure titanium, stainless steel, monel, handmade zyl and zyl laminate with metal temples. Many of the styles are equipped with spring hinges and form-fit bridges. Colors range from gold and pewter to dark, modern shades. In addition to the new men’s selection, the Woolrich line also contains 15 titanium frames, 25 unisex styles, drill-piece mounts and an updated children’s collection.
PHILOSOPHY:  “The new men’s eyewear collection with its classic designs and functional features is an excellent complement to the Woolrich brand, an American company established in 1930 and known for its durable, rugged styling and quality,” says New York Eye president Arthur Jankolovits. MARKETING: Merchandising materials include an animal menagerie of sheep, lambs and ewes, wooden display materials and such point-of-purchase incentives as jackets, shirts, blankets and throws. Each frame comes with a metal case. PRICE POINT: $$. AVAILABILITY: Fall 2003. For additional information, contact New York Eye/A Hart Specialties Company, (800) 221-6966; web site: www.newyorkeye.net.
Sàfilo: Diesel Ophthalmic Collection 

In the classic tradition
Sàfilo Group launches its first Diesel ophthalmic collection in the United States. Targeting urban men and women between 16 and 35, the collection follows the edgy signature style for which the Diesel brand is known. Included are seven frames—one plastic, three metals and three plastic/metal combinations. Dynamic colors are a major focus in the new collection and include such double laminates as azure/lilac, blue/yellow, red/violet and wine/horn. Metal frames have acetate temples in pale shades of wisteria, gray-green and violet-lilac. All of the frames are rectangular in shape. The Diesel “D” logo is displayed in coordinated colors on the temples of select styles and also engraved on metal endpieces.
PHILOSOPHY:  “Diesel is the most sought after lifestyle brand among young metropolitan consumers in America today,” says Sàfilo USA president and CEO Claudio Gottardi. “Its original and aggressive fashion message is reflected not only in its creative design, but also in its unique advertising and retail environment. Diesel customers want to incorporate the attitude of the brand into their lifestyle. This new ophthalmic collection embraces that concept.” MARKETING: Each frame comes with a black hard plastic case emblazoned with a Diesel logo. PRICE POINT: $$$. AVAILABILITY: Fall 2003. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com.
McGee: Marie Claire Eyewear

Contemporary feminine design
The McGee Group expands its Marie Claire line with the Magically Charming Collection. The frames, a mix of metals and plastics, offer an updated feminine feel, taking their direction from Marie Claire magazine, created 65 years ago to bring fashion, beauty and a celebration of personal freedom and feminine independence to its readers. Included in the new collection are five styles: Amelie, Gabrielle, Genevieve, Sylvie and Penelope.
PHILOSOPHY:  “Marie Claire Eyewear is for real women, women who are not restricted by age. The collection is created with fashion-forward styling suitable for any occasion and is offered at an excellent price point,” says McGee Group CEO Wayne McGee. MARKETING: With the purchase of an 11-piece frame kit, dispensers receive a Marie Claire handbag with matching soft pouch, sterling silver charm bracelet with five sterling silver charms, logo plaque and 11 Marie Claire cases. PRICE POINT: $$. AVAILABILITY: Now. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com.