Whats New

Sep
2011

THE MCGEE GROUP: ARGYLECULTURE BY RUSSELL SIMMONS

MUSIC FOR THE EYES

The McGee Group launches the Argyleculture brand by Russell Simmons. Targeted to men who deserve the latest in fashion to match their trendy lifestyles, this eight-piece ophthalmic collection offers masculine designs in multiple sizes with edgy metal embellishments and a hint of classic Ivy League heritage. Each frame is named after a music legend—Dorsey, Ellington, Thelonius. Frames are made of acetate, metal and metal/acetate combinations in full-rimmed and semi-rimless designs. All styles are available in two colors. Features include adjustable nosepads and spring hinges. Four additional frames will be introduced later this year.


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:
The Argyleculture brand by Russell Simmons is geared toward the urban graduate—the modern man with a sense of style,” says Matthew McGee, executive vice president of McGee. “We have seamlessly integrated this sense of modern style with a sophisticated edge to create the Argyleculture eyewear collection. Each frame has unique design details—a vintage eye shape, an argyle pattern on the temple tip or a modern color combination to emphasize the luxurious sophistication of the brand while stressing the individuality of the wearer.”

MARKETING:

Countercards and a logo plaque are available. Each frame comes with an Argyleculture case. With the purchase of the entire collection, ECPs receive a case of Callaway golf balls.

PRICE POINT:

$$. For additional information, contact The McGee Group, (800) 966-2020; website: www.mcgeegroup.com

INSIGHT
Russell Wendell Simmons is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the clothing fashion lines Phat Farm, Argyleculture and American Classics.

 

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