The Battle of the Brands
Designer Brands. Eyewear Brands. Lifestyle Brands. Do you choose sides and pledge loyalty? Perhaps the answer is a magical brew of all aspects and approaches to branding. Editor-in-Chief James J. Spina chats up a game plan that might work when it comes to sorting out this Brand Anew World.
20/20 Managing Editor
Slide Show: EYEvolution: Winning the Brand Wars
Bonus: All Stars