|A perfect balance of function and design|
Under collaboration with Coach, the American company known for its bags and lifestyle accessories, Marchon Eyewear launches Coach Eyewear and Sunwear. The new line offers clean, modern shapes, classic styling and distinctive Coach treatments inspired by modern American design and the fundamental principles of sophistication, elegance and enduring quality. The ophthalmic line, which consists of 16 styles in zyl and metal, including titanium, features technically advanced mounting systems. The Coach Sunwear collection contains 24 styles in a variety of shapes, ranging from the popular aviator to a glamorous shield. The sunglasses incorporate elements reflected in Coach’s seasonal collections and proprietary Coach hardware, including signature grommets, logo treatments and custom zyls.
PHILOSOPHY: “The addition of Coach Eyewear to the Coach portfolio enhances the brand’s range of lifestyle accessories,” says Reed Krakoff, president and executive creative director of Coach. “We are delighted with our partnership with Coach, given Coach’s reputation for fashion innovation, design leadership and quality and the brand’s strong customer base,” Al Berg, Marchon CEO, adds.
MARKETING: The merchandising program mirrors the Coach image by offering clean lines with stylish elements. Included are a three-place display and signature nameplate in classic Coach leather materials. Each frame comes with a signature Coach case.
PRICE POINT: (Ophthalmic frames) $$ to $$$$; (Sunglasses) $$$.
AVAILABILITY: Fall 2003. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com.