Whats New

Jun
2011

REVOLUTION: TOY STORY EYEWEAR

CHILD’S PLAY

Based on the success of the That’s So Raven children’s eyewear collection, Revolution Eyewear launches Toy Story. A beloved character franchise, “Toy Story” is a favorite among children from two to 11, but also has cross-generational appeal. The new collection caters to the two- to 11-year-old demographic with 12 styles—five for girls and seven for boys. Shapes consist of ovals, rectangles, rounds and squares in metal and zyl. Colors range from bright primary hues to tortoise and metal tones. Three-dimensional character embellishments and colorful patterns enhance the temples. Some styles are equipped with cable temples.


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:

“At Revolution, we try to be different. We like our products to stand apart. Our newest collection, Toy Story, continues our tradition by creating distinctive styles for children. Woody, Buzz, Jessie and the whole crew from ‘Toy Story’ make cameo appearances on various styles,” says Gary Martin, president and CEO of Revolution Eyewear. “Toy Story Eyewear will make wearing glasses fun for your littlest customers.”

MARKETING:
A three-place logo display and a 32-inch by 24-inch vinyl poster are available. Each frame comes with a character-branded hard case.

PRICE POINT:
$$. For more information, contact Revolution Eyewear, (800) 986-0010; website: www.revolutioneyewear.com

INSIGHT
“Toy Story 3” is currently the highest grossing animated film of all time worldwide.

 

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