Upfront: L&T Marketing

Jun
2011

Lens Marketing

COOPERVISION DEBUTS REDESIGNED U.S. WEBSITE
Contact lens manufacturer CooperVision unveiled a new, redesigned U.S. website, CooperVision.com that provides a range of resources for both eyecare practitioners (ECPs) and contact lens wearers. “This is yet another step in CooperVision’s digital strategy leveraging technology to strengthen our partnership and communications with ECPs helping them solve challenging business problems,” says James Gardner, vice president of marketing, Americas.

Based on research with ECPs, the new CooperVision.com creates a more personalized experience for ECPs after they log in. The site showcases tools for marketing and managing their practice including personalized information featuring topCooperVision products, trial lenses available, and the status of their product banks; easy access to product information, fitting tips and tools; and marketing support. Practice locations are automatically entered into a new ECP locator tool for patients. Wearers will also benefit from the enhanced site, which now offers a Lens Finder that provides a lens recommendation based on the wearer’s lifestyle which they can bring to their ECP to discuss the right contact lens for them.

The website features a number of rebates, free trial offers and an enhanced ECP locator to help wearers find an eyecare practitioner in their area.

REVO HOSTS ‘PLASTIKI’ BOOK SIGNING EVENT

Revo Sunglasses brought renowned British environmentalist David de Rothschild to Paragon Sports in New York City on Earth Day to sign copies of his book, “Plastiki: Across the Pacific on Plastic, an Adventure to Save our Oceans.” The book chronicled the Plastiki Expedition in 2010, which was headed by de Rothschild and his team, and which Revo helped sponsor.

The Plastiki was a boat made from 12,500 plastic bottles, sailing from San Francisco to Sydney on a mission to showcase the state of harmful waste degrading the health of our oceans and planet.

VISION-EASE LENS LAUNCHES SPANISH LANGUAGE WEBSITE

Vision-Ease Lens (VEL) has launched a Spanish language website, esp.vision-ease.com. The site provides complete Vision-Ease Lens website content for Spanish-speaking customers and consumers.

“Building a site in Spanish is a key step in extending our excellent customer service specifically to our international customers,” says Nick LaManna, international associate marketing manager, Vision-Ease Lens. “The site eliminates the need for individuals to translate information on a case-by-case basis, making it easier to process orders and exchange information with our customers.”

Geared toward VEL customers in Latin America, the site also offers content for Spanish-speaking consumers and offers the same marketing material ordering capabilities as the existing corporate site in English.    
—Andrew Karp

 

|