What in the world is...genEYE?
I wish I knew. Oh. Wait a sec...I named it that after years of calling it...iWear. Ok. What’s iWear? It’s...you know...like...uh...everything having to do with fresh faces, contemporary attitudes, feasting on the latest trends and the bestest fun-fest photo shoot 20/20
does all year. It’s about great eyewear, lighthearted art direction by Iris Johnson, models with strikingly strong personalities, a photographer (Mark Babushkin) skilled in delivering visual portraits that set the SEEN and in this particular case an editor (Patrisha Zabrycki) determined to orchestrate a feature story as lively and fetching as her 2020mag statements on face book and twitter.
—James J. Spina