Edited by Jackie Micucci

Ray of light. Actors 1 Ray Liotta and 2 Benecio Del Toro wear Ray-Bans (from Luxottica) at the Sundance Film Festival in Park City, Utah… Golden boys. 3 Brad Pitt wears the new Burberry 8933S shield from Sàfilo at the Golden Globe Awards. Also at the event, rocker 4 Richie Sambora sports Christian Dior Bowling… The View. Funny man 5 Greg Proops host of TV’s “Rendez View” in He’s My Idol by Kenneth Cole from ClearVisionRounders. 6 Lenny Kravitz in Oliver Peoples new cylinder lens frame Le MansHurlers. Arizona Diamonback pitchers and World Series co-MVPs  7 Randy Johnson and 8 Curt Schilling wear Nike with Flexon from Marchon Eyewear at the Sports Illustrated Awards: Night of Champions. Johnson wears style 4008 and Schilling wears style 4000Shooters. 9 Laura San Giacomo, one of the stars of NBC’s “Just Shoot Me,” in Seregenti sunwear style MarilynShady. Actress 10 Shannon Elizabeth wears Nautica 6013S and R&B artist 11 Alicia Keys in Calvin Klein 358S, both from MarchonDriven. Wearing eyewear from Oliver Peoples on the pages of Ocean Drive magazine are 12 Priscilla Presley in Zodiac and 13 Michael Weatherly in Aero.         —JM


It was puppy love for those attending a fundraiser and mini-adoption fair for pugs hosted by l.a. Eyeworks in February at its Melrose Avenue store in Los Angeles. l.a.Eyeworks donated 10 percent of eyeglass sales that day to Little Angels Pug Rescue as well as selling pug T-shirts with all proceeds benefiting Little Angels. Most importantly, seven out of 10 pugs found homes.

Jeweler Anne Ricketts showed her DOGMA dog and cat charms, with a portion of the proceeds also benefiting Little Angels. And artist Amy O’Connell created portraits for visiting pugs. The breed is close to the hearts of the l.a.Eyeworks folks. Five pugs roam the offices every day.     —Jackie Micucci

essilor goes to washington

Pictured in front of the “time machine” with “Professor Lor” (far left) and Ben Franklin (far right) are (left to right) Essilor executives Stephen Shawler (vice president/general manager-ECP group), Daley and John Carrier (senior vice president-marketing).
Essilor of America took a page from HG Wells for its national sales meeting in Washington, D.C. in January. With a “time machine” as the backdrop and “Where History Meets Your Future” as the theme, company executives brought forth bifocal innovator Ben Franklin and Professor “Essi Lor” (played by paid actors, of course) to emcee the three-day event in the nation’s capitol. In addition to offering the more than 600 sales reps and distributor lab executives in attendance sneak peaks at new products and marketing initiatives, company leaders such as Mike Daley, president Essilor Lenses, called 2001 “a great year for the optical industry” despite the struggles faced by the nation as a whole. Daley also highlighted Essilor’s goals for this year, which include growing the market for progressive lenses, leading the growth of anti-reflective coatings in the U.S., re-establishing partnerships with independent wholesale labs that support the company’s products and leading the growth of the Internet in the optical industry.
“NBC Nightly News” anchor Tom Brokaw gave the closing address to participants. He encouraged all Americans to be activists and fight against terrorism. “It’s the cause of our generation,” he said.             —Brian P. Dunleavy

a rare bird

The Search is on. Zeiss Sports Optics has put together a team to seek out the Ivory-billed Woodpecker—a bird that it is widely believed to have been extinct for at least 50 years—in southeastern Louisiana. The group of five official searchers and other birding experts who have volunteered their services, will spend 30-days in the Pearl River Wildlife Management Area conducting the most extensive search in decades for the Ivory-billed Woodpecker in this part of the state. 

The Zeiss-sponsored search came about after David Kulivan, a forestry student at Louisiana State University, reportedly saw a pair of Ivorybills while turkey hunting in the Pearl River area in 1999. Experts, including Dr. Van Remsen, an ornithologist at Louisiana State University and curator of birds at its Museum of Natural Science, deemed it a very credible report. Since then, searches have been made in the Pearl River area but none for an extended period of time.

Photo by Dr. James T. Tanner