Whats New

May
2011

SÀFILO: CARRERA X-CEDE

ENLIGHTEN YOUR VISION

Sàfilo USA launches Carrera X-cede, powered by NXT lens technology, a technologically advanced, color-enhancing, polarized lens offering, in a prescription-ready Carrera sunglass collection. The patented, proprietary technology uses a breakthrough non-film polarization system that provides a molecular bond to the lens, fusing polarization and color-enhancement. It provides edge-to-edge polarization and optical clarity, which will not delaminate, peel or fade. The lenses are only available through the Carrera X-cede authorized laboratory network and Carrera X-cede authorized optical retailers. The collection consists of 12 styles taking their direction from Carrera’s most popular vintage designs (nine are aviators). Lenses are offered in three solid colors—brown, gray with flash silver mirror and green. Frame colors range from traditional shades of black, tortoise and brown to retro combinations of black-blue, black-red, black-gold and havana-white.


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:
“Carrera’s heritage has always been a mix of fashion and performance. We have combined the cutting-edge, fashion-forward aspects of Carrera with our new X-cede polarized lens technology, allowing us to offer the best of both worlds in one brand,” says Timm Parker, Sàfilo vice president of product and design. “Carrera customers want it all in one package. Their sunglasses need to be appropriate during business hours, after hours and on weekends so they can ‘X-cede’ in all aspects of their lives.”

MARKETING:
Merchandising materials include a 12-place display and informative brochure. The sunglasses are packaged in a hard case with a micro-fiber cleaning cloth.

PRICE POINT:
$$$ to $$$$. For additional information, contact Sàfilo, (800) 631-1188; website: www.mysafilo.com

INSIGHT

NXT lens technology and its core Trivex material, known throughout the industry for ophthalmic grade optics and superior performance, offer the following benefits: light weight, strong impact-resistance, scratch resistance, backside anti-reflective, six-layer coating, and oleophobic front and backside coatings.

 

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