Editors Note

Apr
2011

2020mag.COM ON

Guess what’s hot? Radio. The audience and ad revenue gains of normal radio broadcasting have jumped significantly (at 5 percent) in the last five years. The noteworthy jump has been talk (sport being the hottest button) and news radio but there is renewed activity in one of the media’s original foundations, music broadcasting. So... video didn’t kill the radio star. Nor did television or movies or (yawn) satellite radio.

At 20/20 we like that quirk. That jiggle is observable with magazine readership as well. Mediums do not destroy media as long as the delivery method (in our case 20/20 in print) can keep pace with the growing variety of media vying for your increasingly precious time.

And how fitting is it that in a time of intense activity in the realm of social media via Facebook and Twitter, a stale crust has now slathered on top of the original conduit for Internet information: websites.  

Need I document the dire crash landings you Google daily? Infuriating pop-ups. Videos with epic-demonic ad intros. Unreadable type. Time-consuming image downloads. ENDLESS unreadable type. And... Oh yeah... unreadable type screaming basically... nothing. And if said website is birthed via a print magazine those horrors are ramped by the print medium’s mission to inform.

The mandate to revamp the 2020mag.com website was informed by editorial’s dedication to make the whole 20/20 experience a multifaceted partnership with brand identity fueling unique and powerful online content be it Facebook, Twitter, the digital edition, the iPhone/iPad app and now on the new website.

I could go into detail but here’s what I’m proposing: In special print columns by the 20/20 editors now through to Expo West in September, a variety of 2020mag.com features will be highlighted and detailed. We will tour the slide shows for Behind the Seens, Street Seen and Hall of Frames, the menus that take you to Facebook and Twitter, the blog feed and the soon to be revamped Video Screening Room. Our tour guides will be the graphic design team of web designer Julie Zidel and art director Iris Johnson. The brilliant facets of 20/20’s presence live as the strokes of genius by these two artists. Prepare to have your eyes opened as I now thank them right here.

James J. Spina
Editor-in-Chief
jspina@jobson.com

 

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