Whats New

Mar
2011

CHARMANT GROUP: TRU TRUSSARDI

TAILORED TO THE TRUSSARDI TRADITION

Under a licensing agreement with the luxury Italian fashion brand Trussardi, Charmant Group launches Tru Trussardi Eyewear, consisting of 12 ophthalmic styles and 12 sunglasses for men and women. The ophthalmic collection merges contemporary, expressive forms with casual elegance and a subtle nuance of Italian chic. Shapes range from stylish cateyes to vintage-inspired rounds, clubmasters and aviators. The sunwear includes a variety of signature shapes as well as edgier designs, emphasizing sharp tailoring and leather craftsmanship so definitive of the Trussardi name. Signature Trussardi elements—wood and marble textured effects, leather patterns and a fresh mix of contrasting materials—leather, metal and acetate in matte and glossy tones are found throughout the eyewear collections.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Trussardi and Charmant share many of the same ideals including attention to detail, unmatched quality and craftsmanship. We are dedicated to the creation of a tailor-made eyewear collection reflective of Trussardi’s luxurious style and heritage,” says Dee Berghuys, Charmant director of product development.

MARKETING:
Merchandising materials include frame holders, two-sided countercards and holders, banners and logo blocks. Each frame comes with a tube-shaped leather case, pouch, cleaning cloth and brand authenticity leaflet.

PRICE POINT:

(Ophthalmics) $$$; (Sunglasses) $$$ to $$$$. For additional information, contact Charmant Group, (800) 645-2121; website: www.charmant-usa.com

INSIGHT

Since its beginnings in 1911 as a manufacturer of accessories specializing in leather goods, the Trussardi brand, established by Dante Trussardi, has become known as a purveyor of luxury clothing and accessories for men and women, constantly reinventing and refortifying itself, and always balancing its timeless heritage with high-tech innovation. The current product line includes Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans.

 

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