Upfront

Mar
2011

Taking It to the Streets

Nothing tells a story like a good picture. Giorgio Armani eyewear spins a unique way to highlight its frame collections with “Frames of Your Life,” a worldwide tour that captures the stylish looks of people on the street portraying their interpretation of Giorgio Armani eyewear style. Four trendsetting bloggers and photographers, Micol Sabbadini, Eleonore Bridge, Jackie Dixon and Natalie Weiss began their journeys in Milan, Paris, London and Berlin. Each photographed “frames” of everyday life as seen through their lenses, taking hold of the ordinary moments that shape personality and offer a glimpse of another world. “Frames of Your Life” will extend beyond Europe in 2011 and into other major cities such as New York, Los Angeles, Tokyo, Shanghai and Hong Kong. Vote for your favorite inspiration shot on armani.com/framesofyourlife and share it on Facebook. Hit the streets donning your best Armani eyewear and you could be the next pretty picture featured in the project.   
—Samantha Cortez


 

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