Zeiss Launches Gradal Individual in North America — This month, Carl Zeiss Optical is kicking off the North American launch of Gradal Individual, its most sophisticated progressive lens. The lens, which will be surfaced
by free-form technology and coated at the Zeiss lab in Chester, Va., is the first “individual” PAL to be produced in the U.S. Gradal Individual features a design that allows ECPs to specify individual patient parameters to create a “custom-tailored progressive surface for each patient,” according to Zeiss. Based on the Zeiss Gradal Top design and tested in around 50 independent ECP offices along the East Coast, the Individual allows ECPs to specify parameters that have an influence on the final lens, including Rx, PD, fitting height, corneal vertex distance, pantoscopic angle, near distance and frame shape, the company says.
Signet Armorlite Partners With PaperlessPractice — Signet Armorlite has entered into a partnership with PaperlessPractice, a supplier of eyewear selection and patient education systems for ECPs. The partnership expands the reach of SA’s PracticePlus program. In addition to training, marketing expertise, product research and education, PracticePlus eyecare professional members receive funding of $10 for each pair of qualifying Kodak progressives dispensed. The funds can now also be used to help purchase or lease PaperlessPractice’s WinkPad and FrameCam products. FrameCam captures and simultaneously displays four close-up, photographic images of optical patients in the frames of their choice. Utilizing Wink, an animated optical assistant, patients are guided through the frame selection process, shown brief educational movies relating to lenses and eyewear and premium options, and given an opportunity to “try on” colored contact lenses.
Global to Distribute Indo Superfin Lenses — Global Optics has entered into an agreement with Indo Lens U.S. to distribute lenses made of Indo’s proprietary Superfin organic resin material. Global, which consists of more than 20 wholesale labs, will add Superfin lenses to its product portfolio and support sales through its warehouse and distribution system. The labs will have primary geographical representation in exchange for the agreement to warehouse the broad Superfin lens line. “The Superfin product line is already tested in other markets and offers a wide lens design selection, so the Global lab members will be providing a proven and reliable lens material,” says Dan Klamut, president of Indo Lens U.S.
AR Council Releases New Handbook — The AR Council has released its latest educational tool for ECPs, “Take the Lead in Patient Satisfaction and Practice Profitability with AR Lenses.” The four-page handbook identifies product features, candidates for AR, tips on how to present these lenses to patients and evidence about how AR lens technology can improve visual acuity.
Other AR materials available from the Council are: “See Better, Look Better” patient brochures in English or Spanish, “Something for Everyone” 60-minute
video loop, and “Eyecare Professional’s Guide to AR” educational handbook. For more information, contact the AR Council at (877) 254-4477 at www.arcouncil.org.
Signet Sweepstakes Sponsors AOA Gala — Signet Armorlite
and its Million Dollar Sweepstakes sponsored the Presidential Gala, which capped the 106th annual American Optometric Association Congress, held in San Diego in June. At this traditional event, newly elected officers and trustees of the AOA were inducted, including its 82nd president, Dr. Victor J. Connors. Independent ECPs who participate in the Million Dollar Sweepstakes and dispense Kodak progressives from Signet Armorlite will receive over $1,000,000 from July 2003 through June 2004. In order to qualify, dispensers must be members of PracticePlus, a product support program designed to enrich private practices.
Intercast Launches Club NXT — Intercast Europe is expanding its partnerships with major international sunwear companies with the launch of Club NXT, a program that builds on sunlens branding and showcases design innovations in Intercast’s new NXT sunlens material. The Club NXT concept is part of a worldwide branding effort for sunlenses made of the lightweight, highly durable lens material developed through Intercast’s alliance with Simula Technologies and Intercast’s exclusive worldwide rights to the material in sunglasses, sport glasses, ski masks and motorcycle helmet visors and shields.
Eschenbach Offers Low Vision Seminars — Eschenbach’s is offering an introductory, hands-on workshop on low vision for ECPs. The course, titled “Low Vision Care...What’s It All About?”, is approved for three continuing education credits by ABO, JCAHPO and ACVREP. The course covers topics such as the causes of low vision, the “Seven Steps to Dispensing Low Vision Aids,” the marketing of low vision services, and also includes a hands-on learning session in which attendees can try a variety of vision aids including some of the newest available on the market. A free, one-hour course (unaccredited) entitled “Making Money at Low Vision” follows immediately afterward. Seminars will be held in the following locations: Daytona Beach, Fla., August 13; Charleston, W.Va., August 20; Miami, Fla., August 27; Detroit, Mich., September 3; Dayton, Ohio, September 10; San Francisco, Calif., September 10; San Antonio, Texas, September 17; Pittsburgh, Pa., September 18; Little Rock, Ark., September 24; Providence, R.I., September 25; Jackson, Miss., October 1; New Orleans, La., October 8; Charlotte, N.C., October 15; Denver, Colo., October 15; Dallas, Texas, October 22; Nashville, Tenn., October 29; Anaheim, Calif., October 29. To register, call (800) 549-3656 or visit www.healthcareconferencegroup.com.
Rodenstock Launches Rodenstock Spectacle Product — Marrying its frame and lens expertise, Rodenstock North America is introducing the Rodenstock Spectacle product. The branded product comes complete with a high-index Rodenstock lens, fashionable Rodenstock frame, premium Duralux AR coating, scratch-resistant coating, UV protection and the option of adding ColorMatic Extra photochromic lenses for the same price as Rodenstock clear lenses. Also included are a hard case, cleaning cloth, owner’s card and product registration on the Rodenstock web site. This product is backed by a two-year manufacturer’s warranty.
Transitions Presses ‘Back to School’ Initiatives — Just in time for back-to-school, Transitions Optical, Inc. is introducing three new tools to support eyecare professionals in the process of educating parents about healthy vision for their children. The tools complement the look and messaging of Transitions Optical’s mom-focused print advertising, enabling ECPs to leverage the national advertising in their practices.
TOI’s new tools include a countercard and a mirror cling, both designed to educate parents on the need for UV and glare protection and the value of shatter-resistant lens materials for children, plus an overview sheet that arms ECPs with tips they can use to explain to parents the benefits of Transitions Lenses for children. For more information, contact your Transitions Solutions Team representative, Transitions Platinum Elite STAR lab rep or Transitions Optical customer service.